Roku

65% of U.S. internet households use either Roku, Samsung, or Amazon as their primary CTV platform, Parks reports

Roku also held the top spot in Latin America while Samsung led in EMEA

New interactive ad formats, enhanced targeting capabilities, and closed-loop measurement will allow brands to get more from their advertising efforts, Roku reported

Streaming Roku also announced new features in its app and streaming platform that are designed to improve content discovery and engagement

Streaming There is an opportunity for growth in APAC region but in North America homes the installed base of streaming devices will fall between now and 2028 according to S&P Global Market Intelligence

The self-service performance solution includes a CTV first-to-market Shopify integration, allowing for self-service shoppable campaigns

Both ad-free and ad-supported tiers of AMC+ now available through Premium Subscriptions

Roku Sports Channel goes live Aug. 12

The expanded collaboration allows advertisers to link all ads on the Roku platform to performance outcomes

The company added 2M streaming households as revenue hit $968.2 million and losses continued to narrow