Latest about Roku
Roku and X Games Expand U.S. Streaming Rights Partnership
As part of a multi-year deal, MoonPay X Games League games will stream free on Roku Sports Channel
Roku Unveils `Roklue’ Interactive Content Discovery Feature
The new experience make it easier to find new entertainment by tying gameplay to major cultural moments like the awards-season
NBCUniversal and Roku Launch the NBC Winter Olympics Experience
The destination provides NBCUniversal’s comprehensive CTV coverage of the Milan Cortina 2026 Olympic Winter Games
Major League Volleyball Partners With LTN for Live Production, Distribution
SPORTS League extends live production and distribution partnership to power audience growth across new platforms and broadcast partners
Parks: Smart TVs Are Primary Streaming Device in U.S. Homes
Study finds that 61% of U.S. internet households use the TV as their main streaming device; Roku remains the most popular OS
Nielsen, Roku Expand Measurement Partnership
The agreement integrates Roku data into Nielsen measurement
Spectrum Expands 4K Content to Apple TV 4K and Roku Devices
Move gives Spectrum TV customers with Apple TV and Roku devices access to 4K content when offered by ESPN, Fox and NBC
Roku Launches Open Ads API to Boost CTV Campaign Integration
At launch, available endpoints include reporting, audiences and conversions, with campaign management and creative APIs coming soon
