Latest about Political Advertising
Nexstar Reports Record Q1 Revenue
Political ad revenue hit $39M and it reduced year-over-year quarterly losses at The CW by $50 million
Samba TV Unveils Real-Time Ad Targeting for Political Advertisers
The new solution is already being used by Yahoo and TelevisaUnivision
pureIntegration’s ContentCheck Uses AI to Automate Political Ad Compliance
Company says new SaaS could replace manual review
AdImpact Launches Potomac Political Media Buying Software
AdImpact said that Potomac simplifies the buying process, saving users more than half their manual work time
Comscore Launches AI-Powered Political Audience Targeting Solutions
The offering from Proximic by Comscore will initially be exclusive to media buyers on The Trade Desk
BIA: Local Broadcast TV Ad Revenues to Top $23.8 Billion in 2024
Political ads and increased spending for auto and legal services will drive an 11% increase over 2023
Sinclair Ups Spending on NextGen TV, Cloud, Automation and Data Tech
Sinclair expects to have launched NextGen TV broadcasts in more than half of its markets by the end of 2023
CTV Advertising Dominated Digital Strategies in 2022 US Midterm Elections
The growth in CTV political ad spending is likely to continue into the 2024 Presidential election cycle
