Latest about Political Advertising
It is seeking comments on various technical and operational changes that include requiring LPTV stations to maintain an online public file
The FCC's NPRM is seeking public comment on the online public file requirements, TV translators and other issues
Political ad revenue hit $39M and it reduced year-over-year quarterly losses at The CW by $50 million
The new solution is already being used by Yahoo and TelevisaUnivision
Company says new SaaS could replace manual review
AdImpact said that Potomac simplifies the buying process, saving users more than half their manual work time
The offering from Proximic by Comscore will initially be exclusive to media buyers on The Trade Desk
Political ads and increased spending for auto and legal services will drive an 11% increase over 2023
