Latest about Political Advertising
49% say they do not care whether an ad was made using AI or traditional methods as long as it looks authentic but 80% want regulations on AI use in political ads
It is seeking comments on various technical and operational changes that include requiring LPTV stations to maintain an online public file
The FCC's NPRM is seeking public comment on the online public file requirements, TV translators and other issues
Political ad revenue hit $39M and it reduced year-over-year quarterly losses at The CW by $50 million
The new solution is already being used by Yahoo and TelevisaUnivision
Company says new SaaS could replace manual review
AdImpact said that Potomac simplifies the buying process, saving users more than half their manual work time
The offering from Proximic by Comscore will initially be exclusive to media buyers on The Trade Desk
