Political Advertising

money — AdImpact, Comcast Technology Solutions Partner on Automating Political Ad Workflows Integration of CTS’s AdFusion with AdImpact’s Potomac platform aims to streamline media planning, buying and activation

campaign dollars — New Data on Political Advertising Shows Growing Importance of CTV Ads CTV ad impressions were up 24% in 2024 and its share of ad spend grew significantly

Pixabay — Political Ad Spend for the 2024 Election Cycle Hit a Record $11.1 Billion A new AdImpact report found broadcasters hauled in $5.3 billion and CTV saw rapid growth, but two-thirds of the money was spent in only 13 states

Latest about Political Advertising

BIA: Local Broadcast TV Ad Revenues to Top $23.8 Billion in 2024

By George Winslow published 22 September 23

Political ads and increased spending for auto and legal services will drive an 11% increase over 2023

Business

Sinclair Ups Spending on NextGen TV, Cloud, Automation and Data Tech

By George Winslow published 3 August 23

Sinclair expects to have launched NextGen TV broadcasts in more than half of its markets by the end of 2023

Business

CTV Advertising Dominated Digital Strategies in 2022 US Midterm Elections

By George Winslow published 23 March 23

The growth in CTV political ad spending is likely to continue into the 2024 Presidential election cycle

Business

Study: Traditional TV Still Delivers the Biggest Political Ad Bang for the Buck

By Tom Butts last updated 1 November 22

Effectv report suggests politicians spend 10-20% on streaming, the rest on traditional TV

Business

Survey Shows Majority of Voters No Longer Subscribe to Traditional TV

By Tom Butts published 12 October 22

'Campaigns need to dramatically rethink how they reach voters in the closing weeks'

Political Ad Spending on Pace to Hit Record $9.7B

By George Winslow published 10 August 22

About $1.44B will be spent on connected TV ads, $1.54B on cable and $4.9B on broadcast in the most expensive U.S. election ever according to AdImpact

Business

Primary Coverage Boosts Spectrum News' Audiences

By George Winslow last updated 7 July 22

Local primary elections and political coverage in June drove 2.4 million daily households to Spectrum News’ linear and digital platforms

Business

TVB Survey Finds that TV Most Effective Way to Get Out the Vote

By George Winslow published 4 May 22

Local news was found to be the most trust media platform, with social media and cable news being the top purveyors of “fake news” according to the TVB

Broadcasters Unveil a New Consortium to Boost CTV Political Ad Sales

By George Winslow published 5 April 22

Scripps, Cox Media Group, Capitol Broadcasting Company, Graham Media Group and others are working with the Scripps Political CTV Consortium in Washington, D.C.

Business

Xandr Launches ‘Holistic’ Platform for 2022 Midterm Political Ads

By Tom Butts published 3 March 22

The offering combines its Invest DSP, Monetize SSP and Xandr Curate platforms in all 50 states

Products

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