Latest about Political Advertising
Xandr Launches ‘Holistic’ Platform for 2022 Midterm Political Ads
The offering combines its Invest DSP, Monetize SSP and Xandr Curate platforms in all 50 states
New Survey Shows Effectiveness of TV Political Ads
A TVB study found that TV was the most important influence in voting decisions during the 2021 Virginia gubernatorial race
BIA Sees 26.5% Bounce in 2022 Local Broadcast Ad Revenue
Local TV ad revenue will hit $21B in 2022, with $19.3B from OTA and $1.7B from digital
Broadcast TV’s Dominance in Political Ads Will Persist, Gray TV’s LaPlatney Contends
NextGen TV will help broadcasters compete with digital political platforms, he tells Media Institute
BIA’s Adjusted 2020 Local Ad Revenue Forecast Slips to $144.3B
Political advertising to be buffer for local cable and OTA stations
Political Ad Spending Hits Historic Highs in 2018 Campaign
Local broadcasters reap biggest windfall, digital experiences biggest increase.
