Latest about Political Advertising
Political Ad Spending on Pace to Hit Record $9.7B
About $1.44B will be spent on connected TV ads, $1.54B on cable and $4.9B on broadcast in the most expensive U.S. election ever according to AdImpact
Primary Coverage Boosts Spectrum News' Audiences
Local primary elections and political coverage in June drove 2.4 million daily households to Spectrum News’ linear and digital platforms
TVB Survey Finds that TV Most Effective Way to Get Out the Vote
Local news was found to be the most trust media platform, with social media and cable news being the top purveyors of “fake news” according to the TVB
Broadcasters Unveil a New Consortium to Boost CTV Political Ad Sales
Scripps, Cox Media Group, Capitol Broadcasting Company, Graham Media Group and others are working with the Scripps Political CTV Consortium in Washington, D.C.
Xandr Launches ‘Holistic’ Platform for 2022 Midterm Political Ads
The offering combines its Invest DSP, Monetize SSP and Xandr Curate platforms in all 50 states
New Survey Shows Effectiveness of TV Political Ads
A TVB study found that TV was the most important influence in voting decisions during the 2021 Virginia gubernatorial race
BIA Sees 26.5% Bounce in 2022 Local Broadcast Ad Revenue
Local TV ad revenue will hit $21B in 2022, with $19.3B from OTA and $1.7B from digital
Broadcast TV’s Dominance in Political Ads Will Persist, Gray TV’s LaPlatney Contends
NextGen TV will help broadcasters compete with digital political platforms, he tells Media Institute
