Political Advertising

The growth in CTV political ad spending is likely to continue into the 2024 Presidential election cycle

Effectv report suggests politicians spend 10-20% on streaming, the rest on traditional TV

'Campaigns need to dramatically rethink how they reach voters in the closing weeks'

About $1.44B will be spent on connected TV ads, $1.54B on cable and $4.9B on broadcast in the most expensive U.S. election ever according to AdImpact

Local primary elections and political coverage in June drove 2.4 million daily households to Spectrum News’ linear and digital platforms

Local news was found to be the most trust media platform, with social media and cable news being the top purveyors of “fake news” according to the TVB

Scripps, Cox Media Group, Capitol Broadcasting Company, Graham Media Group and others are working with the Scripps Political CTV Consortium in Washington, D.C.

A TVB study found that TV was the most important influence in voting decisions during the 2021 Virginia gubernatorial race

Local TV ad revenue will hit $21B in 2022, with $19.3B from OTA and $1.7B from digital