Latest about Political Advertising
Comscore Launches AI-Powered Political Audience Targeting Solutions
By George Winslow published
The offering from Proximic by Comscore will initially be exclusive to media buyers on The Trade Desk
BIA: Local Broadcast TV Ad Revenues to Top $23.8 Billion in 2024
By George Winslow published
Political ads and increased spending for auto and legal services will drive an 11% increase over 2023
Sinclair Ups Spending on NextGen TV, Cloud, Automation and Data Tech
By George Winslow published
Sinclair expects to have launched NextGen TV broadcasts in more than half of its markets by the end of 2023
CTV Advertising Dominated Digital Strategies in 2022 US Midterm Elections
By George Winslow published
The growth in CTV political ad spending is likely to continue into the 2024 Presidential election cycle
Study: Traditional TV Still Delivers the Biggest Political Ad Bang for the Buck
By Tom Butts last updated
Effectv report suggests politicians spend 10-20% on streaming, the rest on traditional TV
Political Ad Spending on Pace to Hit Record $9.7B
By George Winslow published
About $1.44B will be spent on connected TV ads, $1.54B on cable and $4.9B on broadcast in the most expensive U.S. election ever according to AdImpact
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