Latest about Political Advertising
FCC Releases New Filing Deadlines
While many filings due during government shutdown are now due Nov. 18, the agency also provided a long list of exceptions and a staggered schedule for political filings
AdImpact, Comcast Technology Solutions Partner on Automating Political Ad Workflows
Integration of CTS’s AdFusion with AdImpact’s Potomac platform aims to streamline media planning, buying and activation
New Data on Political Advertising Shows Growing Importance of CTV Ads
CTV ad impressions were up 24% in 2024 and its share of ad spend grew significantly
Political Ad Spend for the 2024 Election Cycle Hit a Record $11.1 Billion
A new AdImpact report found broadcasters hauled in $5.3 billion and CTV saw rapid growth, but two-thirds of the money was spent in only 13 states
Political Ad Spending To Top $12 Billion in 2024
Myers Report estimates campaigns’ marketing investments to top $18.2 billion for entire election season
Political Ads Drive Scripps to Record Revenue in Q3
Broadcaster anticipates full-year political revenue to reach at least $340 million
NAB Tells FCC Its Plan for Political AI Disclosure Can’t Stand
Asks commission to close its proceeding and let Congress deal with it
FCC Chair: Attempts To Prosecute TV Stations for Airing Abortion Ad Are ‘Dangerous’
Rosenworcel said that the threats by a Florida state agency “undermine the fundamental principle of free speech”
