Latest about Political Advertising
Study: Local TV Political Ad Spend to Top $4 Billion in 2026
That is a 15% bounce from the 2022 midterms, according to S&P Global Market Research
Survey: Among Key Demos, TV News Remains Most Consumed, Most Trusted News Source
The VAB study of media consumption among key audiences for advertisers found that 56% of adults with full time jobs are watching more TV news
Survey: Voters Trust TV News Over AI, Social and Search
Potential voters are almost 9 times more likely to trust TV news than social media platforms; 50% of total respondents rank AI lowest for trust according to a VAB study
FCC Releases New Filing Deadlines
While many filings due during government shutdown are now due Nov. 18, the agency also provided a long list of exceptions and a staggered schedule for political filings
AdImpact, Comcast Technology Solutions Partner on Automating Political Ad Workflows
Integration of CTS’s AdFusion with AdImpact’s Potomac platform aims to streamline media planning, buying and activation
New Data on Political Advertising Shows Growing Importance of CTV Ads
CTV ad impressions were up 24% in 2024 and its share of ad spend grew significantly
Political Ad Spend for the 2024 Election Cycle Hit a Record $11.1 Billion
A new AdImpact report found broadcasters hauled in $5.3 billion and CTV saw rapid growth, but two-thirds of the money was spent in only 13 states
Political Ad Spending To Top $12 Billion in 2024
Myers Report estimates campaigns’ marketing investments to top $18.2 billion for entire election season
