Political Advertising

For 2027, it projects total local ad revenue of $186.5 billion, essentially flat versus 2026 despite a massive reduction in political spending

The new offering is powered by political data and analytics provider Aristotle

Spending will smash midterm record set in 2022 and even surpass 2024 presidential election cycle

That is a 15% bounce from the 2022 midterms, according to S&P Global Market Research

The VAB study of media consumption among key audiences for advertisers found that 56% of adults with full time jobs are watching more TV news

Potential voters are almost 9 times more likely to trust TV news than social media platforms; 50% of total respondents rank AI lowest for trust according to a VAB study

While many filings due during government shutdown are now due Nov. 18, the agency also provided a long list of exceptions and a staggered schedule for political filings

Integration of CTS’s AdFusion with AdImpact’s Potomac platform aims to streamline media planning, buying and activation

CTV ad impressions were up 24% in 2024 and its share of ad spend grew significantly

A new AdImpact report found broadcasters hauled in $5.3 billion and CTV saw rapid growth, but two-thirds of the money was spent in only 13 states