Political Advertising

A new AdImpact report found broadcasters hauled in $5.3 billion and CTV saw rapid growth, but two-thirds of the money was spent in only 13 states

Myers Report estimates campaigns’ marketing investments to top $18.2 billion for entire election season

Broadcaster anticipates full-year political revenue to reach at least $340 million

Asks commission to close its proceeding and let Congress deal with it

Rosenworcel said that the threats by a Florida state agency “undermine the fundamental principle of free speech”

Sinclair increased its political ad revenue expectations to the $140m to $145m range in Q3

In a new blog post, the NAB's Rick Kaplan contends that Congress, not the FCC, should address the problem of AI misinformation

CTV ad provider says U.S. viewers, regardless of political affiliation, increasingly prefer streaming over linear TV in 2024

This election cycle will be up 19% from the last presidential election and is on track to be the most expensive on record