Latest about Political Advertising
Primary Coverage Boosts Spectrum News' Audiences
By George Winslow last updated
Local primary elections and political coverage in June drove 2.4 million daily households to Spectrum News’ linear and digital platforms
Broadcasters Unveil a New Consortium to Boost CTV Political Ad Sales
By George Winslow published
Scripps, Cox Media Group, Capitol Broadcasting Company, Graham Media Group and others are working with the Scripps Political CTV Consortium in Washington, D.C.
Xandr Launches ‘Holistic’ Platform for 2022 Midterm Political Ads
By Tom Butts published
The offering combines its Invest DSP, Monetize SSP and Xandr Curate platforms in all 50 states
New Survey Shows Effectiveness of TV Political Ads
By George Winslow published
A TVB study found that TV was the most important influence in voting decisions during the 2021 Virginia gubernatorial race
BIA Sees 26.5% Bounce in 2022 Local Broadcast Ad Revenue
By George Winslow published
Local TV ad revenue will hit $21B in 2022, with $19.3B from OTA and $1.7B from digital
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