Nielsen Inks Deal with Morgan Murphy Media for Local TV Measurement

Nielsen
(Image credit: Nielsen)

NEW YORK—Nielsen has concluded a multi-market renewal with Morgan Murphy Media, a television and radio company headquartered in Madison, Wisconsin. 

As part of the new deal, Nielsen will expand its local TV measurement coverage for Morgan Murphy with newly licensed TV stations in the Yakima-Pasco-Richland-Kennewick+, Marquette and the Alpena DMAs. The deal also renewed agreements for local TV service in Spokane, Wash., LaCrosse-Eau Claire, Wisc., Madison, Wisc., and Victoria, Texas.

"We are honored to expand our coverage with Morgan Murphy in Washington State, Wisconsin, Texas, and now Michigan" said Paul LeFort, managing director for Nielsen’s Local TV business. "Nielsen’s local TV solutions empower Morgan Murphy and our Local TV customers to make critical content decisions, maximize the value of their premium audiences and serve the communities where they operate.” 

"Nielsen’s innovative approach to local TV measurement in our markets was critical in our decision to expand our relationship. Their ongoing investments to transform measurement in our markets made Nielsen the natural choice to serve both our existing and new properties,” added Chris Cornelius, vice president of business development for Morgan Murphy Media. 

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George Winslow

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.

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