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AdImpact: Super Bowl Viewing Peaked at 115.5M
Viewing peaked at 115.5M right before the half-time show
Survey: 36% Plan to Stream the Super Bowl
That is up from 30% in 2023 according to a new Adtaxi survey
Study: Cost of Super Bowl Ads Up 11% to $6.47M
Last year’s cost was $5.83M for a 30 second spot according to Guideline
Sphere Entertainment, NFL Collaborate On Super Bowl Content, Display
The 1.2 million LED pucks of the Sphere’s Exosphere will display the content leading up to the game
Roku Enhances NFL Zone for Super Bowl LVIII
The Roku platform had half of all streams for the 2023 game and is hoping to build on that success for this year’s game
Pluto TV to Debut First Ever Super Bowl Commercial
The Super Bowl ad will air at the start of Pluto's 10th anniversary celebration
Study: Peacock’s NFL Wild Card Game Produced Record Signups
The exclusive airing of the playoff game produced 2.8 million signups to Peacock, according to Antenna
`NFL ON CBS' Sets NFL Division Playoff Record with 50M+ Viewers
The game between the Kansas City Chiefs and Buffalo Bills peaked at 56M viewers
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