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Study: Broadcast Remains the Most Powerful Platform for Reaching NFL Audiences

By George Winslow published

While Prime Video recently set a streaming record, broadcast still delivers the largest NFL audiences, TVB reports

Broadcast
PHILADELPHIA, PENNSYLVANIA - JANUARY 11: Demarcus Robinson #5 of the San Francisco 49ers catches a touchdown against Quinyon Mitchell #27 of the Philadelphia Eagles during the first quarter in the NFC Wild Card Playoff game at Lincoln Financial Field on January 11, 2026 in Philadelphia, Pennsylvania. (Photo by Mitchell Leff/Getty Images)

NFL Wild Card Games Score With Viewers

By George Winslow published

Ratings Fox led the weekend with 41 million viewers for Eagles-49ers matchup; Packers-Bears on Prime Video was the most-streamed NFL game ever

Ratings
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NFL’s 2025-26 Regular Season Is Second-Most-Watched Ever

By George Winslow published

SPORTS Games averaged 18.7 million viewers, up 10% from 2024

SPORTS
Munich, Germany - November 10: Eddy Pineiro of Carolina Pamthers kicks the winning Field Goal to the 17:20 during the NFL Munich Game 2024 match between New York Giants and Carolina Panthers at Allianz Arena on November 10, 2024 in Munich, Germany. (Photo by Mario Hommes/DeFodi Images via Getty Images)

Capturing NFL Audio That Hits Hard

By Eric Zornes published

Inside Audio Two veteran submixers share their playbook for tackling high-profile pro football telecasts

Inside Audio
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NFL Boosts Broadcast, Streaming Viewing Share in November

By George Winslow published

Live Sports drove broadcast to its best share of TV since last November, while simultaneously fueling double-digit growth for streamers like Peacock and Paramount+

Business
ARLINGTON, TX - NOVEMBER 27: Dallas Cowboys wide receiver George Pickens (3) catches a two-point conversion during the game between the Dallas Cowboys and the Kansas City Chiefs on November 27, 2025 at AT&T Stadium in Arlington, Texas. (Photo by Matthew Pearce/Icon Sportswire via Getty Images)

Nielsen: NFL Thanksgiving Games Score Big Audiences

By Phil Kurz published

Ratings Ratings firm says CBS’s Cowboys-Chiefs game was the most-watched regular season game in league history

Ratings
Dolby x BAHC Super Bowl partnership

Dolby Partners Up With Bay Area Super Bowl Host Committee

By Phil Kurz published

Sports As official signature partner, will showcase the future of live sports and real-time streaming during week leading up to the NFL’s Big Game

Sports
PHILADELPHIA, PENNSYLVANIA - NOVEMBER 16: Kelee Ringo #7 of the Philadelphia Eagles tackles Kalif Raymond #11 of the Detroit Lions at Lincoln Financial Field on November 16, 2025 in Philadelphia, United States. (Photo by Mitchell Leff/Getty Images)

NFL’s Popularity Advances TV Seasonal Viewership Growth

By Phil Kurz published

Research Pro football drove a 4.3% increase in broadcast viewing in October

Research
A football field with players showing how the Madden NFL Cast will mix live action and video game imagery

Peacock to Stream EA Sports Madden NFL Cast on Thanksgiving

By George Winslow published

The version of the Bengals-Raven matchup, which will offer a mix of video game elements and live action, will stream exclusively on Peacock

Streaming
Kansas City Chiefs playing Baltimore Ravens

Kansas City Is NFL’s Top TV Market

By Tom Butts published

SPORTS A number of U.S. TV markets without professional sports teams actually have more viewers than ones that do

SPORTS
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