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NFL Boosts Broadcast, Streaming Viewing Share in November
By George Winslow Published
Live Sports drove broadcast to its best share of TV since last November, while simultaneously fueling double-digit growth for streamers like Peacock and Paramount+

Nielsen: NFL Thanksgiving Games Score Big Audiences
By Phil Kurz Published
Ratings Ratings firm says CBS’s Cowboys-Chiefs game was the most-watched regular season game in league history

Dolby Partners Up With Bay Area Super Bowl Host Committee
By Phil Kurz Published
Sports As official signature partner, will showcase the future of live sports and real-time streaming during week leading up to the NFL’s Big Game

NFL’s Popularity Advances TV Seasonal Viewership Growth
By Phil Kurz Published
Research Pro football drove a 4.3% increase in broadcast viewing in October

Peacock to Stream EA Sports Madden NFL Cast on Thanksgiving
By George Winslow Published
The version of the Bengals-Raven matchup, which will offer a mix of video game elements and live action, will stream exclusively on Peacock

Kansas City Is NFL’s Top TV Market
By Tom Butts Published
SPORTS A number of U.S. TV markets without professional sports teams actually have more viewers than ones that do

ESPN, Sony Ink Deal to Expand Animated Altcasts for 2025-26
By Phil Kurz Published
Agreement includes animated telecasts with Disney characters for multiple sports leagues

NFL Viewing Hits 15-Year High
By George Winslow Published
League reports the most average viewers per game since 2010
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