measurement

Growth is a sign of a major push by media companies to improve existing measurement capabilities; new CIMM members include DIRECTV Advertising, FreeWheel, Nielsen, Scripps, Samba TV, WWE and more

These include consumer privacy, addressability, advanced TV, ad supply chain, and cross-media measurement

Nielsen One is designed to provide unified measurement of ads across multiple screens

Adoption will result in greater consistency and quality in the measurement of how viewing of ads impacts business outcomes

The station group will use Comscore as an alternative currency for local television buying

Sinclair’s sales teams will be use Comscore’s local market TV currency integrated with shopper insights for cross-platform, consumer behavior-based sales

FCC wants to change the Nielsen data used in retransmission consent negotiations but one commissioner questioned their use of “unaccredited” Nielsen data

iSpot’s third major acquisition in 14 months expands its offering to include out-of-home measurement

In Q3, 2021, Netflix lost market share while HBO Max had a strong quarter, according to new data from JustWatch

NBCU has inked a major deal with iSpot.tv to support NBCUniversal’s audience verification initiatives for both ads and program ratings