Latest about measurement
Sinclair to Deploy Comscore Consumer Intelligence
Sinclair’s sales teams will be use Comscore’s local market TV currency integrated with shopper insights for cross-platform, consumer behavior-based sales
FCC Proposes Changes in Local Market Data Used for Retrans Talks
FCC wants to change the Nielsen data used in retransmission consent negotiations but one commissioner questioned their use of “unaccredited” Nielsen data
Amazon, Apple, HBO Max Grow U.S. Streaming Shares in Q3
In Q3, 2021, Netflix lost market share while HBO Max had a strong quarter, according to new data from JustWatch
NBCUniversal, iSpot.tv, Publicis to Conduct Measurement Pilot During Super Bowl & Olympics
NBCU has inked a major deal with iSpot.tv to support NBCUniversal’s audience verification initiatives for both ads and program ratings
VideoAmp, ViacomCBS Launch TV Measurement Partnership
ViacomCBS will use VideoAmp as an alternative currency for linear TV planning and measurement
Nielsen Announces "Impressions First Initiative"
Nexstar, Hearst, Magna Global and others have backed the move to impression-based buying and selling in local markets and Nielsen’s January 2022 plan to add broadband only homes
ANA Backs the MRC and Insists Ad Industry Needs “More Robust” Measurement Ecosystem
The advertising group said “the most important measurement priority for marketers is a cross media measurement solution built to meet the principles of MRC accreditation”
