measurement

The new multi-year deal for access to Comcast’s return path data expands Nielsen’s national and local audience measurement capabilities

The station will use Comscore as its television currency in the Cleveland market

Integrating Samba TV's linear TV and OTT data into Epsilon will provide Epsilon clients with better measurement and insights

The deal with EDO include outcome-based measurement on how ads generate consumer interest in products

iSpot will provide its complete suite of solutions and persons-level measurement to accurately count viewers of the LIV Golf Tournament

Growth is a sign of a major push by media companies to improve existing measurement capabilities; new CIMM members include DIRECTV Advertising, FreeWheel, Nielsen, Scripps, Samba TV, WWE and more

These include consumer privacy, addressability, advanced TV, ad supply chain, and cross-media measurement

Nielsen One is designed to provide unified measurement of ads across multiple screens

Adoption will result in greater consistency and quality in the measurement of how viewing of ads impacts business outcomes

The station group will use Comscore as an alternative currency for local television buying