Latest about measurement
Inscape Develops Smart TV Tuner Technology to Provide Big Data to Local TV Stations
Comscore and VideoAmp will integrate the data into their measurement tools
DoubleVerify’s 2024 Predictions: CTV Ad Trends Include Increased Open Measurement Adoption
Dan Slivjanovski, CMO of the media measurement company DoubleVerify, sees three major CTV ad trends
Camelot Inks Measurement Deal with iSpot.TV
Camelot’s clients will have access to iSpots measurement and emerging currency tools as Camelot’s preferred video measurement platform
Nielsen Renews Measurement Deal with Comcast
The new multi-year deal for access to Comcast’s return path data expands Nielsen’s national and local audience measurement capabilities
WBNX-TV Selects Comscore for Local Market Measurement
The station will use Comscore as its television currency in the Cleveland market
Samba TV Partners with Epsilon to Enhance TV Viewership Capabilities
Integrating Samba TV's linear TV and OTT data into Epsilon will provide Epsilon clients with better measurement and insights
Hallmark Media Taps EDO for Outcomes Measurement
The deal with EDO include outcome-based measurement on how ads generate consumer interest in products
The CW Taps iSpot to Measure LIV Golf League Coverage
iSpot will provide its complete suite of solutions and persons-level measurement to accurately count viewers of the LIV Golf Tournament
