measurement Hallmark Media Taps EDO for Outcomes Measurement The deal with EDO include outcome-based measurement on how ads generate consumer interest in products The CW Taps iSpot to Measure LIV Golf League Coverage iSpot will provide its complete suite of solutions and persons-level measurement to accurately count viewers of the LIV Golf Tournament The Coalition for Innovative Media Measurement Adds 26 New Members Growth is a sign of a major push by media companies to improve existing measurement capabilities; new CIMM members include DIRECTV Advertising, FreeWheel, Nielsen, Scripps, Samba TV, WWE and more Grid List Latest about measurement Amazon, Apple, HBO Max Grow U.S. Streaming Shares in Q3 By George Winslow last updated 26 January 22 In Q3, 2021, Netflix lost market share while HBO Max had a strong quarter, according to new data from JustWatch NBCUniversal, iSpot.tv, Publicis to Conduct Measurement Pilot During Super Bowl & Olympics By George Winslow published 14 January 22 NBCU has inked a major deal with iSpot.tv to support NBCUniversal’s audience verification initiatives for both ads and program ratings VideoAmp, ViacomCBS Launch TV Measurement Partnership By George Winslow published 28 September 21 ViacomCBS will use VideoAmp as an alternative currency for linear TV planning and measurement Nielsen Announces "Impressions First Initiative" By George Winslow published 21 September 21 Nexstar, Hearst, Magna Global and others have backed the move to impression-based buying and selling in local markets and Nielsen’s January 2022 plan to add broadband only homes ANA Backs the MRC and Insists Ad Industry Needs “More Robust” Measurement Ecosystem By George Winslow published 20 September 21 The advertising group said “the most important measurement priority for marketers is a cross media measurement solution built to meet the principles of MRC accreditation” Nielsen Unveils Cookieless Measurement Strategy By George Winslow published 27 July 21 The new approach would overcome growing problems with using cookies to track consumer behavior Nielsen Ratings to Go All-Electronic By Michael Balderston published 15 September 16 comScore Regroups in Wake of $281M Loss By Claudia Kienzle published 26 April 18 Media metrics company appoints industry veterans Bryan Weiner as CEO and Rob Norman to Board of Directors Netflix Reveals ‘Starters,’ ‘Watchers’ and ‘Completers’ Categories for Measuring Viewers By Michael Balderston published 23 October 19 The curtain is pulled back a bit as to how the streaming services measures its content. 12 The latest product and technology information Name: Your Email Address : Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors I consent the use of my personal data in accordance with Future's privacy policy (opens in new tab), including its cookie policy. * To subscribe, you must consent to Future’s privacy policy. Thank you for signing up to TV Tech. You will receive a verification email shortly. There was a problem. Please refresh the page and try again. MOST READ1Rohde & Schwarz to Tout Sustainability at 2023 NAB Show2Standard General, CMG Blast FCC for Delays in Approving Tegna Deal3FCC Seeks Comment on Rules to Implement Low Power Protection Act4Studios, Unions Announce Expiration of COVID-19 Restrictions5Riedel Expands Americas Sales Team
Amazon, Apple, HBO Max Grow U.S. Streaming Shares in Q3 By George Winslow last updated 26 January 22 In Q3, 2021, Netflix lost market share while HBO Max had a strong quarter, according to new data from JustWatch
NBCUniversal, iSpot.tv, Publicis to Conduct Measurement Pilot During Super Bowl & Olympics By George Winslow published 14 January 22 NBCU has inked a major deal with iSpot.tv to support NBCUniversal’s audience verification initiatives for both ads and program ratings
VideoAmp, ViacomCBS Launch TV Measurement Partnership By George Winslow published 28 September 21 ViacomCBS will use VideoAmp as an alternative currency for linear TV planning and measurement
Nielsen Announces "Impressions First Initiative" By George Winslow published 21 September 21 Nexstar, Hearst, Magna Global and others have backed the move to impression-based buying and selling in local markets and Nielsen’s January 2022 plan to add broadband only homes
ANA Backs the MRC and Insists Ad Industry Needs “More Robust” Measurement Ecosystem By George Winslow published 20 September 21 The advertising group said “the most important measurement priority for marketers is a cross media measurement solution built to meet the principles of MRC accreditation”
Nielsen Unveils Cookieless Measurement Strategy By George Winslow published 27 July 21 The new approach would overcome growing problems with using cookies to track consumer behavior
comScore Regroups in Wake of $281M Loss By Claudia Kienzle published 26 April 18 Media metrics company appoints industry veterans Bryan Weiner as CEO and Rob Norman to Board of Directors
Netflix Reveals ‘Starters,’ ‘Watchers’ and ‘Completers’ Categories for Measuring Viewers By Michael Balderston published 23 October 19 The curtain is pulled back a bit as to how the streaming services measures its content.
