measurement
Latest about measurement

Nielsen Renews Measurement Deal with Comcast
By George Winslow published
The new multi-year deal for access to Comcast’s return path data expands Nielsen’s national and local audience measurement capabilities

WBNX-TV Selects Comscore for Local Market Measurement
By George Winslow published
The station will use Comscore as its television currency in the Cleveland market

Samba TV Partners with Epsilon to Enhance TV Viewership Capabilities
By George Winslow published
Integrating Samba TV's linear TV and OTT data into Epsilon will provide Epsilon clients with better measurement and insights

Hallmark Media Taps EDO for Outcomes Measurement
By George Winslow published
The deal with EDO include outcome-based measurement on how ads generate consumer interest in products

The CW Taps iSpot to Measure LIV Golf League Coverage
By George Winslow published
iSpot will provide its complete suite of solutions and persons-level measurement to accurately count viewers of the LIV Golf Tournament

The Coalition for Innovative Media Measurement Adds 26 New Members
By George Winslow published
Growth is a sign of a major push by media companies to improve existing measurement capabilities; new CIMM members include DIRECTV Advertising, FreeWheel, Nielsen, Scripps, Samba TV, WWE and more

IAB Tech Lab Unveils 2023 Priorities
By George Winslow published
These include consumer privacy, addressability, advanced TV, ad supply chain, and cross-media measurement

Nielsen to Launch Nielsen One Ads on Jan. 11
By George Winslow published
Nielsen One is designed to provide unified measurement of ads across multiple screens
The professional video industry's #1 source for news, trends and product and tech information. Sign up below.

