Amazon, Apple, HBO Max Grow U.S. Streaming Shares in Q3

Woman watching TV
(Image credit: Nielsen)

BERLIN—Netflix lost market share in the third quarter of 2021 but remains by far the largest steaming service in the U.S., according to new data from JustWatch. 

The new Q3 data showed that Netflix remained the largest streamer in the U.S., with a 27% market share, followed by Amazon Prime Video (21%), Disney+ (14%), Hulu (13%), HBO Max (10%), Apple TV+ (4%), Showtime (2%) and other services (9%). 

While HBO Max and Apple remained far behind their rivals, HBO Max had the strongest Q3 after demonstrating significant month over month growth since July 2021, JustWatch reported.

Apple TV+, meanwhile, has been growing steadily since February.

JustWatch is an international streaming guide that helps over 20 million users per month to find something great to watch on Netflix, Prime Video, Disney+, etc. across 60 countries. The data is based on the interest its users show in streaming services. 

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(Image credit: JustWatch)


(Image credit: JustWatch)
George Winslow

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.