measurement

Latest about measurement

Stock

ANA Backs the MRC and Insists Ad Industry Needs “More Robust” Measurement Ecosystem

By George Winslow published

The advertising group said “the most important measurement priority for marketers is a cross media measurement solution built to meet the principles of MRC accreditation”

Business
Pixabay

Nielsen Unveils Cookieless Measurement Strategy

By George Winslow published

The new approach would overcome growing problems with using cookies to track consumer behavior

Business
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Netflix Reveals ‘Starters,’ ‘Watchers’ and ‘Completers’ Categories for Measuring Viewers

By Michael Balderston published

The curtain is pulled back a bit as to how the streaming services measures its content.

Insights
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Nielsen Ratings to Go All-Electronic

By Michael Balderston published

Business
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comScore Regroups in Wake of $281M Loss

By Claudia Kienzle published

Media metrics company appoints industry veterans Bryan Weiner as CEO and Rob Norman to Board of Directors

Business
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