measurement

Latest about measurement

Pixabay
VideoAmp, ViacomCBS Launch TV Measurement Partnership

By George Winslow Published

ViacomCBS will use VideoAmp as an alternative currency for linear TV planning and measurement

Business
Nielsen
Nielsen Announces "Impressions First Initiative"

By George Winslow Published

Nexstar, Hearst, Magna Global and others have backed the move to impression-based buying and selling in local markets and Nielsen’s January 2022 plan to add broadband only homes

Business
Stock
ANA Backs the MRC and Insists Ad Industry Needs “More Robust” Measurement Ecosystem

By George Winslow Published

The advertising group said “the most important measurement priority for marketers is a cross media measurement solution built to meet the principles of MRC accreditation”

Business
Pixabay
Nielsen Unveils Cookieless Measurement Strategy

By George Winslow Published

The new approach would overcome growing problems with using cookies to track consumer behavior

Business
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Netflix Reveals ‘Starters,’ ‘Watchers’ and ‘Completers’ Categories for Measuring Viewers

By Michael Balderston Published

The curtain is pulled back a bit as to how the streaming services measures its content.

Insights
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Nielsen Ratings to Go All-Electronic

By Michael Balderston Published

Business
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comScore Regroups in Wake of $281M Loss

By Claudia Kienzle Published

Media metrics company appoints industry veterans Bryan Weiner as CEO and Rob Norman to Board of Directors

Business
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