Adoption will result in greater consistency and quality in the measurement of how viewing of ads impacts business outcomes
Sinclair’s sales teams will be use Comscore’s local market TV currency integrated with shopper insights for cross-platform, consumer behavior-based sales
FCC wants to change the Nielsen data used in retransmission consent negotiations but one commissioner questioned their use of “unaccredited” Nielsen data
iSpot’s third major acquisition in 14 months expands its offering to include out-of-home measurement
In Q3, 2021, Netflix lost market share while HBO Max had a strong quarter, according to new data from JustWatch
NBCU has inked a major deal with iSpot.tv to support NBCUniversal’s audience verification initiatives for both ads and program ratings
Nexstar, Hearst, Magna Global and others have backed the move to impression-based buying and selling in local markets and Nielsen’s January 2022 plan to add broadband only homes
Thank you for signing up to TV Tech. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.