Latest about measurement
Study: Programmatic CTV Pause Ads More Effective Than Traditional Spots
Using TVision attention data, the WunderKIND Ads study shows that Pause Ads can deliver 69% increase in attention over traditional video spots
Fuse Media Taps iSpot as Official Measurement Provider for Fast and CTV Inventory
The agreement also enables the Latino-owned media company to deliver at-scale outcomes-based campaign measurement for advertisers
Nielsen To Launch Co-Viewing Pilot Program Beginning With Super Bowl
Project will use Nielsen’s proprietary wearable measurement devices
IAB Launches Project Eidos To Modernize Ad, Marketing Measurement
The multi-year project aims to replace today’s channel-by-channel measurement
MRC Issues Final Digital Advertising Auction Transparency Standards
The standards create a baseline for disclosure and reporting in terms of how an auction scores, sets prices, uses reserves, and changes over time
Lead-ing the Way Towards Perfect Production Quality
User Reports PRG relies on Leader Phabrix signal-measurement tech to deliver its live productions
CIMM Launches Startup Program and Innovation Showcase
The two initiatives are designed to spotlight new technologies and foster collaboration between emerging technology companies and established industry leaders
IAB and MRC Release Attention Measurement Guidelines for Public Comment
It is an important development in effort to create a unified framework for measuring and reporting attention to media
