measurement

Using TVision attention data, the WunderKIND Ads study shows that Pause Ads can deliver 69% increase in attention over traditional video spots

The agreement also enables the Latino-owned media company to deliver at-scale outcomes-based campaign measurement for advertisers

Project will use Nielsen’s proprietary wearable measurement devices

The multi-year project aims to replace today’s channel-by-channel measurement

The standards create a baseline for disclosure and reporting in terms of how an auction scores, sets prices, uses reserves, and changes over time

The two initiatives are designed to spotlight new technologies and foster collaboration between emerging technology companies and established industry leaders

It is an important development in effort to create a unified framework for measuring and reporting attention to media

89% of buyers are now using alternative measurement currencies and 75% of CTV advertising is now programmatic according to a new IAB report

U.S. Joint Industry Committee, which is backed by major media companies and agencies, issued the certification of their currencies following an extensive evaluation of their cross-platform solutions