Latest about measurement
DoubleVerify’s 2024 Predictions: CTV Ad Trends Include Increased Open Measurement Adoption
By TVT Staff published
Dan Slivjanovski, CMO of the media measurement company DoubleVerify, sees three major CTV ad trends
Camelot Inks Measurement Deal with iSpot.TV
By George Winslow published
Camelot’s clients will have access to iSpots measurement and emerging currency tools as Camelot’s preferred video measurement platform
WBNX-TV Selects Comscore for Local Market Measurement
By George Winslow published
The station will use Comscore as its television currency in the Cleveland market
Samba TV Partners with Epsilon to Enhance TV Viewership Capabilities
By George Winslow published
Integrating Samba TV's linear TV and OTT data into Epsilon will provide Epsilon clients with better measurement and insights
Hallmark Media Taps EDO for Outcomes Measurement
By George Winslow published
The deal with EDO include outcome-based measurement on how ads generate consumer interest in products
The CW Taps iSpot to Measure LIV Golf League Coverage
By George Winslow published
iSpot will provide its complete suite of solutions and persons-level measurement to accurately count viewers of the LIV Golf Tournament
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