Latest about measurement
Lead-ing the Way Towards Perfect Production Quality
User Reports PRG relies on Leader Phabrix signal-measurement tech to deliver its live productions
CIMM Launches Startup Program and Innovation Showcase
The two initiatives are designed to spotlight new technologies and foster collaboration between emerging technology companies and established industry leaders
IAB and MRC Release Attention Measurement Guidelines for Public Comment
It is an important development in effort to create a unified framework for measuring and reporting attention to media
IAB: Ad Buyers Boost Digital Video Spending But Complain About Inadequate Measurement
89% of buyers are now using alternative measurement currencies and 75% of CTV advertising is now programmatic according to a new IAB report
JIC Certifies Comscore and VideoAmp Ahead of 2025 Upfronts
U.S. Joint Industry Committee, which is backed by major media companies and agencies, issued the certification of their currencies following an extensive evaluation of their cross-platform solutions
CIMM Lays Out 2024 Priorities for Improved Media Research
Coalition’s roadmap reflects the industry’s key concerns across measurement, currency, metrics and data
IAB: Digital Industry Moves Aggressively to `Privacy-by-Design’
IAB’s Annual State of Data Report reveals the digital ecosystem is making major adjustments as it moves towards a privacy-by-design architecture
Inscape Develops Smart TV Tuner Technology to Provide Big Data to Local TV Stations
Comscore and VideoAmp will integrate the data into their measurement tools
