Latest about measurement
Nielsen To Launch Co-Viewing Pilot Program Beginning With Super Bowl
Project will use Nielsen’s proprietary wearable measurement devices
IAB Launches Project Eidos To Modernize Ad, Marketing Measurement
The multi-year project aims to replace today’s channel-by-channel measurement
MRC Issues Final Digital Advertising Auction Transparency Standards
The standards create a baseline for disclosure and reporting in terms of how an auction scores, sets prices, uses reserves, and changes over time
Lead-ing the Way Towards Perfect Production Quality
User Reports PRG relies on Leader Phabrix signal-measurement tech to deliver its live productions
CIMM Launches Startup Program and Innovation Showcase
The two initiatives are designed to spotlight new technologies and foster collaboration between emerging technology companies and established industry leaders
IAB and MRC Release Attention Measurement Guidelines for Public Comment
It is an important development in effort to create a unified framework for measuring and reporting attention to media
IAB: Ad Buyers Boost Digital Video Spending But Complain About Inadequate Measurement
89% of buyers are now using alternative measurement currencies and 75% of CTV advertising is now programmatic according to a new IAB report
JIC Certifies Comscore and VideoAmp Ahead of 2025 Upfronts
U.S. Joint Industry Committee, which is backed by major media companies and agencies, issued the certification of their currencies following an extensive evaluation of their cross-platform solutions
