measurement

U.S. Joint Industry Committee, which is backed by major media companies and agencies, issued the certification of their currencies following an extensive evaluation of their cross-platform solutions

Coalition’s roadmap reflects the industry’s key concerns across measurement, currency, metrics and data

IAB’s Annual State of Data Report reveals the digital ecosystem is making major adjustments as it moves towards a privacy-by-design architecture

Comscore and VideoAmp will integrate the data into their measurement tools

Dan Slivjanovski, CMO of the media measurement company DoubleVerify, sees three major CTV ad trends

The new multi-year deal for access to Comcast’s return path data expands Nielsen’s national and local audience measurement capabilities

The station will use Comscore as its television currency in the Cleveland market

Integrating Samba TV's linear TV and OTT data into Epsilon will provide Epsilon clients with better measurement and insights

The deal with EDO include outcome-based measurement on how ads generate consumer interest in products