Latest about iSpot
iSpot.tv Earns MRC Accreditation for National TV Ad Occurrence Reporting
By George Winslow published
iSpot.tv is awarded accreditation for accurate and complete verification of national TV ad airings, which is a foundation for cross-platform ad-based measurement
JIC Grants Conditional Certification to Comscore, iSpot and VideoAmp
By George Winslow published
The U.S. Joint Industry Committee of media buyers and sellers is working to bring better cross-platform measurement to the market
iSpot Acquires Media Analytics Company 605
By George Winslow published
Deal expands iSpot’s TV measurement client base and strengthens iSpot’s currency and end-to-end offerings
Nexstar Launches Search for NextGen Audience Measurement Solution
By George Winslow published
Says current methods “inadequately” measure its audiences and their impact
iSpot Works with Google to Measure YouTube and YouTube TV Against Broader TV Marketplace
By George Winslow published
iSpot’s integration with Google’s Ads Data Hub for Measurement Partners allows advertisers to quickly track incremental reach of ad campaigns
iSpot: Fubo Reaches Audience Beyond Traditional Linear TV Advertising
By George Winslow published
FuboTV has inked a deal with iSpot.tv to bolster connected TV (CTV) measurement
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