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Latest about iSpot

iSpot Taps Julie Van Ullen as President and Chief Revenue Officer
By Mike Demenchuk published
People Former Rakuten Rewards CRO joins audience-measurement firm

iSpot: Q3 National Linear TV Ad Revenue Increases to $8.77 Billion
By George Winslow published
During a period of economic uncertainty, linear TV networks increased the total ad minutes in their schedules while national linear TV ad impressions fell

GSTV Taps iSpot to Measure Omnichannel Video Performance
By George Winslow published
Partnership is first to pair iSpot’s solutions with a digital OOH video network to measure incremental reach for CTV

TripleLift To Offer iSpot’s Streaming Competitive Intelligence to Clients
By George Winslow published
Expanded partnership will provide TripleLift’s programmatic clients with detailed performance data for CTV ad planning

U.S. Joint Industry Committee Grants iSpot National TV Currency Certification
By George Winslow published
The certification followed a rigorous evaluation by the JIC of iSpot's measurement capabilities and methodologies

TV Tech's Weekly Product Wrap-Up
By George Winslow published
Our coverage of new products, services and deployments from July 29 to August 2

iSpot Launches Cross-Platform Measurement Offering for TikTok
By George Winslow published
The solution enables brands to verify the audience overlap and incremental reach TikTok delivers against linear TV

Roku, iSpot Launch Expanded Streaming Audience Measurement Partnership
By George Winslow published
First-of-its-kind partnership will allow Roku advertisers to use iSpot’s Unified Measurement solution to optimize campaigns and improve ad measurement
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