iSpot

College football had the most TV ad impressions of any genre but overall ad impressions were only up 1.4% and national TV ad revenue declined in Q3

iSpot.tv is awarded accreditation for accurate and complete verification of national TV ad airings, which is a foundation for cross-platform ad-based measurement

The U.S. Joint Industry Committee of media buyers and sellers is working to bring better cross-platform measurement to the market

Deal expands iSpot’s TV measurement client base and strengthens iSpot’s currency and end-to-end offerings

Says current methods “inadequately” measure its audiences and their impact

iSpot’s integration with Google’s Ads Data Hub for Measurement Partners allows advertisers to quickly track incremental reach of ad campaigns

FuboTV has inked a deal with iSpot.tv to bolster connected TV (CTV) measurement

iSpot will provide its complete suite of solutions and persons-level measurement to accurately count viewers of the LIV Golf Tournament

TV ad impressions were up 7.29% in the first half of 2022 with sports and Spanish-language programming doing particularly well according to iSpot