Latest about iSpot
First-of-its-kind partnership will allow Roku advertisers to use iSpot’s Unified Measurement solution to optimize campaigns and improve ad measurement
Two companies are teaming up to evaluate how iSpot’s syndicated national TV ratings can best be incorporated into the AudienceXpress ad platform
With impressions up by 12%, Travis Kelce tops the list of NFL players who are seen in ads according to iSpot
College football had the most TV ad impressions of any genre but overall ad impressions were only up 1.4% and national TV ad revenue declined in Q3
iSpot.tv is awarded accreditation for accurate and complete verification of national TV ad airings, which is a foundation for cross-platform ad-based measurement
The U.S. Joint Industry Committee of media buyers and sellers is working to bring better cross-platform measurement to the market
Deal expands iSpot’s TV measurement client base and strengthens iSpot’s currency and end-to-end offerings
Says current methods “inadequately” measure its audiences and their impact
