As consumers continue to demand nearly unlimited choice at low prices, the only thing that will keep CTV viable is advertising.
Hulu, Nielsen execs discuss their plans to enhance ads' return on investment at Future's TV Data Summit.
Execs from Hulu, Google, CBS & Turner to join Broadcasting & Cable and Multichannel News-sponsored events
Popular shows like ‘Yes to the Dress,’ ‘MythBusters’ and ‘Queen Sugar’ to debut on streaming service
Shareholders for the Walt Disney Co. and 21 Century Fox quickly approved their estimated $71.3 billion merger on Friday in a deal that could radically alter the media landscape.
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