Hulu, Nielsen execs discuss their plans to enhance ads' return on investment at Future's TV Data Summit.
Popular shows like ‘Yes to the Dress,’ ‘MythBusters’ and ‘Queen Sugar’ to debut on streaming service
Guide examines trends driving dynamic OTT marketplace
Research company said vMVPD customers were up 58% year over year to 4.9 million as of April
U.S., U.K., and Filipino consumers say both traditional pay-TV and OTT providers can do better
Hulu, which now says it has more than 20 million subscribers, announced new programming plans and important changes in its advertising business during its NewFront event Wednesday in New York.
Trend fueled by mobile devices, subscription video-on-demand
Netflix, Hulu and Amazon Prime will spend $10 billion annually on original content by 2022 –a threefold increase from what they spend today, according to a new report from The Diffusion Group (TDG).
Facebook and YouTube views will become an official measuring source for Nielsen Digital Content Ratings, per a new press release.
E.W. Scripps pulled a multiplatform move on Wednesday with distribution on Amazon’s Alexa, while the Scripps cable nets joined the new live pay TV bundle from Hulu.