HBO Max

The year-end 2021 totals beat management’s prior guidance for sub counts

With more services launching and corporate strategies diverging, don’t expect a streaming shakeout soon

Had $425M in “next generation revenues” from subscription and advertising revenues generated from DTC products, as well as revenues from TV Everywhere, GO applications and other digital properties

U.S. subs hit 45.2M in Q3, 2021, up 7.1M from a year earlier but down from Q2 2021

Streaming service adds seven additional counties to the launch plans it had earlier confirmed

After leaving Amazon Prime Video Channels, HBO Max is offering deep discounts to customers who had subscribed through Amazon

Customers in the Nordics and Spain will be the first in Europe to gain access to HBO Max

Wurl Analytics reports that HBO Max, Netflix, Hulu and Disney+ lost $80.2M from churn in April 2021 alone

The move follows earlier launch on LG TVs in select markets in Latin America and the Caribbean

New deal also restores HBO And Cinemax, bringing to an end a lengthy carriage deal