Latest about Connected TVs
DV Earns MRC Accreditation for CTV Viewability
Media Rating Council accreditation is for Video Viewable Impressions and related viewability metrics in connected TV (CTV) environments
NPAW: VOD, Linear TV Viewing Increased in 2023 for First Time in Two Years
‘Quality of Experience’ also up by double digits
Nexstar’s NewsNation Launches New Connected TV Apps
The apps are available for Ruku, Android TV, Apple TV and other major streaming platforms
YouTube Shorts Launch on Connected TVs
YouTube Shorts are being rolled out to the YouTube App for connected TVs
Three Emerging Trends Will Continue Fueling CTV Consumption (and Investment)
Each will deepen consumer ties to CTV and further solidify the pandemic-era boom in CTV ad spend
TikTok TV Expands to Vizio Smart TVs
The move builds on earlier launches on Amazon Fire TV, Android TV, Google TV, Samsung and LG.
Disruptel Raises $1.15M for CTV Remote Control Technology
Company’s remote control features voice assistant technology to provide answers on content
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