Connected TVs

Latest about Connected TVs

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DV Earns MRC Accreditation for CTV Viewability

By George Winslow Published

Media Rating Council accreditation is for Video Viewable Impressions and related viewability metrics in connected TV (CTV) environments

Business
Pixabay
NPAW: VOD, Linear TV Viewing Increased in 2023 for First Time in Two Years

By Tom Butts Published

‘Quality of Experience’ also up by double digits

Insights
NewsNation
Nexstar’s NewsNation Launches New Connected TV Apps

By George Winslow Published

The apps are available for Ruku, Android TV, Apple TV and other major streaming platforms

Streaming
YouTube Shorts
YouTube Shorts Launch on Connected TVs

By George Winslow Published

YouTube Shorts are being rolled out to the YouTube App for connected TVs

Streaming
Pixabay
Three Emerging Trends Will Continue Fueling CTV Consumption (and Investment)

By Kevin Cahn Published

Each will deepen consumer ties to CTV and further solidify the pandemic-era boom in CTV ad spend

Opinion
Vizio
TikTok TV Expands to Vizio Smart TVs

By George Winslow Published

The move builds on earlier launches on Amazon Fire TV, Android TV, Google TV, Samsung and LG.

Streaming
YouTube
YouTube Tops Among Ad-Supported Streamers

By Michael Balderston Published

Hulu is the runner up

Streaming
Disruptel Context
Disruptel Raises $1.15M for CTV Remote Control Technology

By Michael Balderston Published

Company’s remote control features voice assistant technology to provide answers on content

Business
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Pandemic Accelerates Adoption of CTV Devices

By Phil Kurz Last updated

Use of game consoles to access OTT services skyrockets, Zeta finds

Trends
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Connected TV Devices in 80% of U.S. TV Homes

By Michael Balderston Published

Numbers have shot up from just under a quarter in 2010

Insights
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