Advertising Technology

Latest about Advertising Technology

men shaking hands
Cadent to Acquire AdTheorent for $324M

By George Winslow Published

The deal will create one of the largest independent omnichannel platforms for buyers and sellers of advertising

Mergers & Acquisitions
AI
Sinclair to Deploy Futuri’s AI Ad Sales System

By George Winslow Published

The decision to adopt Futuri’s TopLine AI solution follows a successful pilot program that started in the summer of 2023

Partnerships
Nexxen logo
Tremor Rebrands as Nexxen

By George Winslow Published

The platforms in its ad tech portfolio—Amobee, Tremor Video, Unruly and Spearad—will relaunch under one name

People
WO
Yangaroo, WideOrbit Partner on Solution to Streamline Traffic Instructions

By George Winslow Published

The integration provides end-to-end automated exchange of traffic instructions between advertisers and broadcasters

Partnerships
WO
WideOrbit Introduces ZingX Buy-Side Platform For Local TV Ad Buys

By Phil Kurz Published

The platform leverages the company’s WO Marketplace sell-side ad exchange

Business
Money
Fox Corporation Taps FreeWheel to Manage OneFOX Ad Inventory

By George Winslow Published

Comcast’s FreeWheel will manage direct sold advertising campaigns across Fox News Media, Fox Sports, Fox Entertainment, and Tubi

Streaming
Discovery
Discovery Selects EDO to Measure Impact of Ad Campaigns

By George Winslow Published

EDO will be Discovery’s preferred behavioral measurement partner and will be used for this year’s upfronts

Business
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IBC2018: Qligent to Debut As-Run Feature for Vision Monitoring and Analysis Platform

By TVT Staff Published

Provides as-run report focused on verifying events in distribution streams

Events
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