Latest about Advertising Technology
The Trade Desk Jumps Into Streaming TV With Ventura OS
Streaming Disney, Paramount and Tubi indicate interest in the ad tech giant's new operating system
FAST, AVOD Driving New Ad Tech Options
The challenge of matching viewers with the right ads
Ad-Tech Firm ShowSeeker Ups Nick Anaclerio to SVP, Product Strategy
ShowSeeker Company’s expansion push includes plans for predictive programming platform, predictive ratings algorithms
Samba TV, IRIS.TV Collaborate To Enable Contextual Advertising
Partnership leverages Samba TV’s AI video catalog analysis and IRIS.TV’s universal content indexer
Horizon Media Taps Comscore as Preferred Contextual Intelligence Provider
Clients of the largest U.S. media agency will be able to use Proximic by Comscore's AI-powered contextual technology
Cadent to Acquire AdTheorent for $324M
The deal will create one of the largest independent omnichannel platforms for buyers and sellers of advertising
Sinclair to Deploy Futuri’s AI Ad Sales System
The decision to adopt Futuri’s TopLine AI solution follows a successful pilot program that started in the summer of 2023
Tremor Rebrands as Nexxen
The platforms in its ad tech portfolio—Amobee, Tremor Video, Unruly and Spearad—will relaunch under one name
