Latest about Advertising Technology
Comcast Technology Solutions Unveils MediaExpress VOD Management, Distribution Service
MediaExpress makes it easy for VOD entertainment distribution content owners to distribute titles
DirecTV Acquires Majority Ownership in INVIDI Technologies
Deal for the addressable TV ad solutions provider is part of DirecTV’s ongoing investments in advanced ad capabilities
AI: Enabling a New Era of Personalized Advertising for CTVs
Opinion Tailoring spots to viewers helps ads resonate more deeply
DPG’s VTM GO Streamer Adds Advanced Ad Measurement
Solution gives brands and agencies a better understanding of the impact of CTV channels
Roku Launches Data Cloud To Expand Access to Proprietary TV Data
Roku Data Cloud gives advertisers and agencies access to reliable info from its TV OS
The Trade Desk Jumps Into Streaming TV With Ventura OS
Streaming Disney, Paramount and Tubi indicate interest in the ad tech giant's new operating system
FAST, AVOD Driving New Ad Tech Options
The challenge of matching viewers with the right ads
Ad-Tech Firm ShowSeeker Ups Nick Anaclerio to SVP, Product Strategy
ShowSeeker Company’s expansion push includes plans for predictive programming platform, predictive ratings algorithms
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