Advertising Technology

The deal creates a unified operational foundation to support faster product launches, real-time decisioning, and expanded self-serve advertising capabilities

Advertising AAMP 2.3 release brings enterprise-grade infrastructure and other features to help speed the use of agentic advertising

The data and ad tech alliance gives campaigns the ability to target voters more precisely

Advertisers are now able to tap into new targeting capabilities, better manage how often ads appear across streamers, and reach specific audiences

The standards create a baseline for disclosure and reporting in terms of how an auction scores, sets prices, uses reserves, and changes over time

People Former XR Extreme Reach exec will focus on driving adoption of audience intelligence, metadata enrichment solutions

Streaming Ad-verification firm has also added ‘Do Not Air’ automation to eliminate manual list management

Device Attestation support is now available for Apple and FireTV devices

Business Move enables agencies and brands to buy traditional TV inventory alongside digital media

PRODUCTS Engine uses generative AI to power smarter, faster and more effective local campaigns