Latest about Advertising Technology
James Shears Joins ThinkAnalytics as Senior VP, Advertising
People Former XR Extreme Reach exec will focus on driving adoption of audience intelligence, metadata enrichment solutions
DoubleVerify Taps Into IMDb for Insights on Streaming Content
Streaming Ad-verification firm has also added ‘Do Not Air’ automation to eliminate manual list management
IAB Tech Lab Launches New Measures to Combat Device Spoofing
Device Attestation support is now available for Apple and FireTV devices
Comcast Advertising Unveils Programmatic Solution for Linear TV
Business Move enables agencies and brands to buy traditional TV inventory alongside digital media
Locality Introduces Advanced Audience Engine
PRODUCTS Engine uses generative AI to power smarter, faster and more effective local campaigns
Spectrum Reach Introduces AI-Powered Insights for Advertisers
New media planning platform gives ad buyers real-time data to optimize multichannel campaigns
Warner Bros. Discovery Expands Measurement Deal With VideoAmp
The companies also reported that VideoAmp’s patented data clean-room technology has been shown to improve the precision of campaigns on StreamX, WBD’s converged data-driven video project
LG Ad Solutions Integrates Smart TV Ad Inventory With Viant
Integration with the DSP offers a CTV-first approach to improving CTV addressability
