Advertising Technology

People Industry vet will lead the AI video advertising company’s push to develop the next wave of creative technology

Wlll work with Waymark to help local businesses easily create ads using AI tools

New product offers intent-based insights into ad effectiveness

The group has hired Caroline Giegerich as VP of AI and tapped consultants at Alvarez & Marsal for advice on industry standards and strategy

Digital ad platforms offer new opportunities to target and measure audiences, monetize content

This innovative deployment allows TVNZ to maximize its ad sales by combining traditional linear monetization with programmatic flexibility

MediaExpress makes it easy for VOD entertainment distribution content owners to distribute titles

Deal for the addressable TV ad solutions provider is part of DirecTV’s ongoing investments in advanced ad capabilities

Solution gives brands and agencies a better understanding of the impact of CTV channels