Latest about Advertising Technology

WO

Yangaroo, WideOrbit Partner on Solution to Streamline Traffic Instructions

By George Winslow published

The integration provides end-to-end automated exchange of traffic instructions between advertisers and broadcasters

Products
WO

WideOrbit Introduces ZingX Buy-Side Platform For Local TV Ad Buys

By Phil Kurz published

The platform leverages the company’s WO Marketplace sell-side ad exchange

Business
Money

Fox Corporation Taps FreeWheel to Manage OneFOX Ad Inventory

By George Winslow published

Comcast’s FreeWheel will manage direct sold advertising campaigns across Fox News Media, Fox Sports, Fox Entertainment, and Tubi

Products
Discovery

Discovery Selects EDO to Measure Impact of Ad Campaigns

By George Winslow published

EDO will be Discovery’s preferred behavioral measurement partner and will be used for this year’s upfronts

Business
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IBC2018: Qligent to Debut As-Run Feature for Vision Monitoring and Analysis Platform

By TVT Staff published

Provides as-run report focused on verifying events in distribution streams

Products