Latest about Advertising Technology
Comcast Advertising Unveils Programmatic Solution for Linear TV
Business Move enables agencies and brands to buy traditional TV inventory alongside digital media
Locality Introduces Advanced Audience Engine
PRODUCTS Engine uses generative AI to power smarter, faster and more effective local campaigns
Warner Bros. Discovery Expands Measurement Deal With VideoAmp
The companies also reported that VideoAmp’s patented data clean-room technology has been shown to improve the precision of campaigns on StreamX, WBD’s converged data-driven video project
LG Ad Solutions Integrates Smart TV Ad Inventory With Viant
Integration with the DSP offers a CTV-first approach to improving CTV addressability
Transparency or Backdoors? The Battle Over CTV Metadata
OPINION Advertisers are having to pursue unconventional—and potentially risky—methods of gaining insight into content environments
Michael Tuminello Joins Waymark as Director of Product
People Industry vet will lead the AI video advertising company’s push to develop the next wave of creative technology
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