Advertising Technology
Latest about Advertising Technology

Michael Tuminello Joins Waymark as Director of Product
By George Winslow published
People Industry vet will lead the AI video advertising company’s push to develop the next wave of creative technology

Comcast Advertising Launches New AI Ad-Creation Platform
By George Winslow published
Wlll work with Waymark to help local businesses easily create ads using AI tools

IAB Double-Clicks on AI Efforts
By George Winslow published
The group has hired Caroline Giegerich as VP of AI and tapped consultants at Alvarez & Marsal for advice on industry standards and strategy

Ad Tech Firms Look to Boost Broadcasters’ Revenue
By Jon Lafayette published
Digital ad platforms offer new opportunities to target and measure audiences, monetize content

TVNZ Deploys Imagine Communications’ SureFire Ad Server
By George Winslow published
This innovative deployment allows TVNZ to maximize its ad sales by combining traditional linear monetization with programmatic flexibility

Comcast Technology Solutions Unveils MediaExpress VOD Management, Distribution Service
By Phil Kurz published
MediaExpress makes it easy for VOD entertainment distribution content owners to distribute titles

DirecTV Acquires Majority Ownership in INVIDI Technologies
By George Winslow published
Deal for the addressable TV ad solutions provider is part of DirecTV’s ongoing investments in advanced ad capabilities
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