Latest about Advertising Technology
Warner Bros. Discovery Expands Measurement Deal With VideoAmp
The companies also reported that VideoAmp’s patented data clean-room technology has been shown to improve the precision of campaigns on StreamX, WBD’s converged data-driven video project
LG Ad Solutions Integrates Smart TV Ad Inventory With Viant
Integration with the DSP offers a CTV-first approach to improving CTV addressability
Transparency or Backdoors? The Battle Over CTV Metadata
OPINION Advertisers are having to pursue unconventional—and potentially risky—methods of gaining insight into content environments
Michael Tuminello Joins Waymark as Director of Product
People Industry vet will lead the AI video advertising company’s push to develop the next wave of creative technology
Comcast Advertising Launches New AI Ad-Creation Platform
Wlll work with Waymark to help local businesses easily create ads using AI tools
IAB Double-Clicks on AI Efforts
The group has hired Caroline Giegerich as VP of AI and tapped consultants at Alvarez & Marsal for advice on industry standards and strategy
Ad Tech Firms Look to Boost Broadcasters’ Revenue
Digital ad platforms offer new opportunities to target and measure audiences, monetize content
