Latest about Advertising Technology
Netflix Ads Suite Expands Capabilities With New Full-Funnel Features
Advertisers are now able to tap into new targeting capabilities, better manage how often ads appear across streamers, and reach specific audiences
MRC Issues Final Digital Advertising Auction Transparency Standards
The standards create a baseline for disclosure and reporting in terms of how an auction scores, sets prices, uses reserves, and changes over time
James Shears Joins ThinkAnalytics as Senior VP, Advertising
People Former XR Extreme Reach exec will focus on driving adoption of audience intelligence, metadata enrichment solutions
DoubleVerify Taps Into IMDb for Insights on Streaming Content
Streaming Ad-verification firm has also added ‘Do Not Air’ automation to eliminate manual list management
IAB Tech Lab Launches New Measures to Combat Device Spoofing
Device Attestation support is now available for Apple and FireTV devices
Comcast Advertising Unveils Programmatic Solution for Linear TV
Business Move enables agencies and brands to buy traditional TV inventory alongside digital media
Locality Introduces Advanced Audience Engine
PRODUCTS Engine uses generative AI to power smarter, faster and more effective local campaigns
Spectrum Reach Introduces AI-Powered Insights for Advertisers
New media planning platform gives ad buyers real-time data to optimize multichannel campaigns
