Latest about Advertising Technology
IAB Double-Clicks on AI Efforts
The group has hired Caroline Giegerich as VP of AI and tapped consultants at Alvarez & Marsal for advice on industry standards and strategy
Ad Tech Firms Look to Boost Broadcasters’ Revenue
Digital ad platforms offer new opportunities to target and measure audiences, monetize content
TVNZ Deploys Imagine Communications’ SureFire Ad Server
This innovative deployment allows TVNZ to maximize its ad sales by combining traditional linear monetization with programmatic flexibility
Comcast Technology Solutions Unveils MediaExpress VOD Management, Distribution Service
MediaExpress makes it easy for VOD entertainment distribution content owners to distribute titles
DirecTV Acquires Majority Ownership in INVIDI Technologies
Deal for the addressable TV ad solutions provider is part of DirecTV’s ongoing investments in advanced ad capabilities
AI: Enabling a New Era of Personalized Advertising for CTVs
Opinion Tailoring spots to viewers helps ads resonate more deeply
DPG’s VTM GO Streamer Adds Advanced Ad Measurement
Solution gives brands and agencies a better understanding of the impact of CTV channels
Roku Launches Data Cloud To Expand Access to Proprietary TV Data
Roku Data Cloud gives advertisers and agencies access to reliable info from its TV OS
