Latest about Advertising Technology
The deal creates a unified operational foundation to support faster product launches, real-time decisioning, and expanded self-serve advertising capabilities
Advertising AAMP 2.3 release brings enterprise-grade infrastructure and other features to help speed the use of agentic advertising
The data and ad tech alliance gives campaigns the ability to target voters more precisely
Advertisers are now able to tap into new targeting capabilities, better manage how often ads appear across streamers, and reach specific audiences
The standards create a baseline for disclosure and reporting in terms of how an auction scores, sets prices, uses reserves, and changes over time
People Former XR Extreme Reach exec will focus on driving adoption of audience intelligence, metadata enrichment solutions
Streaming Ad-verification firm has also added ‘Do Not Air’ automation to eliminate manual list management
Device Attestation support is now available for Apple and FireTV devices
