Latest about Advertising Technology

Person watching TV that has a arrow in a bullseye

Ad Tech Firms Look to Boost Broadcasters’ Revenue

By Jon Lafayette published

Digital ad platforms offer new opportunities to target and measure audiences, monetize content

NAB Show
User viewing content on a tablet

TVNZ Deploys Imagine Communications’ SureFire Ad Server

By George Winslow published

This innovative deployment allows TVNZ to maximize its ad sales by combining traditional linear monetization with programmatic flexibility

Products
Comcast MediaExpress

Comcast Technology Solutions Unveils MediaExpress VOD Management, Distribution Service

By Phil Kurz published

MediaExpress makes it easy for VOD entertainment distribution content owners to distribute titles

Products
DirecTV INVIDI logos

DirecTV Acquires Majority Ownership in INVIDI Technologies

By George Winslow published

Deal for the addressable TV ad solutions provider is part of DirecTV’s ongoing investments in advanced ad capabilities

M&A
personalized ads

AI: Enabling a New Era of Personalized Advertising for CTVs

By James Varndell published

Opinion Tailoring spots to viewers helps ads resonate more deeply

Opinion
woman watching connected TV

DPG’s VTM GO Streamer Adds Advanced Ad Measurement

By Phil Kurz published

Solution gives brands and agencies a better understanding of the impact of CTV channels

Streaming
Roku Data Cloud

Roku Launches Data Cloud To Expand Access to Proprietary TV Data

By Phil Kurz published

Roku Data Cloud gives advertisers and agencies access to reliable info from its TV OS

Streaming
Broadcast Internet

The Trade Desk Jumps Into Streaming TV With Ventura OS

By George Winslow published

Streaming Disney, Paramount and Tubi indicate interest in the ad tech giant's new operating system

Streaming
Harmonic’s VOS360 Ad SaaS revolutionizes live sports streaming with in-stream advertising through server-side insertion of formats like double-box and dynamic L-bars, enabling the strategic positioning of ads during high- and low-action moments during a live sports stream.

FAST, AVOD Driving New Ad Tech Options

By David Cohen published

The challenge of matching viewers with the right ads

Ad-Tech Firm ShowSeeker Ups Nick Anaclerio to SVP, Product Strategy

By Mike Demenchuk published

ShowSeeker Company’s expansion push includes plans for predictive programming platform, predictive ratings algorithms

ShowSeeker
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