Latest about Advertising Technology
New media planning platform gives ad buyers real-time data to optimize multichannel campaigns
The companies also reported that VideoAmp’s patented data clean-room technology has been shown to improve the precision of campaigns on StreamX, WBD’s converged data-driven video project
Integration with the DSP offers a CTV-first approach to improving CTV addressability
OPINION Advertisers are having to pursue unconventional—and potentially risky—methods of gaining insight into content environments
People Industry vet will lead the AI video advertising company’s push to develop the next wave of creative technology
Wlll work with Waymark to help local businesses easily create ads using AI tools
New product offers intent-based insights into ad effectiveness
The group has hired Caroline Giegerich as VP of AI and tapped consultants at Alvarez & Marsal for advice on industry standards and strategy
