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MINNEAPOLIS, MINNESOTA - DECEMBER 25: Byron Murphy Jr. #7 of the Minnesota Vikings takes a bite of steak as he is interviewed by Diana Russini on Netflix after the game against the Detroit Lions at U.S. Bank Stadium on December 25, 2025 in Minneapolis, Minnesota. The Vikings defeated the Lions 23-10. (Photo by Stephen Maturen/Getty Images)

EverPass Media Expands NFL Offering with Netflix Deal

By George Winslow Published

The multiyear deal adds Netflix’s five NFL Games for the 2026 season

Partnerships
The streaming services Netflix, Amazon Prime Video, Disney Plus, Paramount Plus, Max, and Discovery Plus app soon appear on the screen of a smartphone in Reno, United States, on November 25, 2024. (Photo Illustration by Jaque Silva/NurPhoto)

Rate of Subscription Fee Hikes Drops for Netflix, Disney+ and Amazon

By TV Technology Staff Published

RESEARCH Are streamers becoming more aware of the limits of consumers’ willingness to pay?

RESEARCH
Netflix programming

DirecTV Offers New Customers a Year of Free Netflix with Ads

By George Winslow Published

The deal is for new subs who sign up for a DirecTV Genre Pack and a Gemini streaming device

Streaming
Netflix

Netflix Closes U.S. Upfronts, Nearly Doubles Ad Commitments

By George Winslow Published

The streamer also reported that it had nearly sold out in-game inventory for the 2027 FIFA Women’s World Cup

Streaming
The Netflix logo appears on a smartphone screen with a blurred mosaic of streaming content in the background, as the streaming platform releases its Q1 2026 results, in Creteil, France, on April 17, 2026. (Photo by Samuel Boivin/NurPhoto via Getty Images)

Netflix Viewing Hit Record 97 Billion Hours in First Half of 2026

By George Winslow Published

Non-English titles represent more than a third of all viewing on Netflix, with titles from South Korea, Japan and Spain among the most-watched

Analysis
Vizrt graphics for Netflix MMA production

Design Agency Girraphic Uses Vizrt Graphics For Netflix MMA Event

By Phil Kurz Published

Company’s technology powers graphics for the telecast and Intuit Dome

Sports Production
BERLIN, GERMANY - FEBRUARY 21: Symbol photo: The logos of the streaming services Amazon Prime Video, Netflix, amazon music and youtube can be seen on a television on February 21, 2020 in Berlin, Germany. (Photo by Thomas Trutschel/Photothek via Getty Images)

Amazon, Netflix and Google to Capture Half of CTV Ad Market by 2030

By George Winslow Published

Omdia is projecting that global CTV ad revenue will hit $81 billion by 2030

Streaming
Ampere

‘KPop Demon Hunters’ Is First Movie to Reach 1 Billion Viewing Hours

By Tom Butts Published

Netflix kids’ film has been in the streamer’s top 10 for 44 consecutive weeks

Streaming
Mobile devices showing the new Netflix vertical feeds and the updated mobile user interface.

Netflix Goes Vertical With ‘Clips’ Feed, Revamped Mobile Experience

By George Winslow Published

Streaming New vertical feeds will help users find content with short clips from series, films and specials tailored to their tastes

Streaming
Byron Murphy Jr. of the Minnesota Vikings is interviewed by Netflix’s Diana Russini following the Vikings’ Christmas Day win over the Detroit Lions.

Why Streamers Are Seizing the Now

By Addie Morfoot Published

Live programming is helping streamers grow audiences, engagement and cultural influence in real time

Events
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