Rohde to Focus on Operational Efficiency, Sustainability at IBC2026

IBC
(Image credit: Rohde & Schwarz)

MUNICH, Germany—Rohde & Schwarz announced today that it plans to introduce “a new addition to its transmission portfolio designed to optimize efficiency, secure long-term investments, and simplify daily operations” at the 2026 IBC Show, Sept. 11-14 at the RAI Amsterdam.

Although it didn’t identify the new product or where it fits into a broadcasters’ RF infrastructure, the company said it falls in line with the company's IBC focus on “emphasizing operational efficiency and sustainable technology evolution.” Alongside this launch, Rohde & Schwarz will also host its Innovation Theatre at its booth, offering presentations on new business fields and emerging industry trends.

Rohde & Schwarz says it will also demonstrate its terrestrial transmission solutions featuring native support for 5G Broadcast and ATSC 3.0. The company says its transmitter platforms and software-defined receivers allow broadcast network operators to seamlessly adapt to changing standards and enable the deployment of new services such as datacasting, Positioning, Navigation, and Timing (PNT), and multimedia emergency warnings.

As satellite network operators face the challenge of updating critical space-to-ground communication links, the company says its R&S PKU100 Ku-band uplink amplifier showcased at the event provides a viable migration path from legacy tube-based systems to a highly efficient solid-state architecture. The solution allows for a direct 1:1 replacement of aging tube amplifiers within existing configurations, significantly reducing installation effort. By upgrading to this technology, satellite networks achieve immediate improvements in reliability and operational efficiency, while integrated self-monitoring capabilities minimize maintenance requirements and lower the total cost of ownership, according to the company.

"For decades, Rohde & Schwarz has built a reputation in broadcasting founded on innovation and reliability," says Steven Edwards, Vice President, Broadcast Distribution at Rohde & Schwarz. "Our latest TV, radio, and satellite solutions deliver exceptional performance while meeting growing technical and audience demands. At IBC 2026, we are proud to showcase our next-generation solutions, ensuring our customers' investments remain secure and adaptable for decades to come."

Rohde & Schwarz will be in Booth 8.B70.

Tom Butts

Tom has covered the broadcast technology market for the past 25 years, including three years handling member communications for the National Association of Broadcasters followed by a year as editor of Video Technology News and DTV Business executive newsletters for Phillips Publishing. In 1999 he launched digitalbroadcasting.com for internet B2B portal Verticalnet. He is also a charter member of the CTA's Academy of Digital TV Pioneers. Since 2001, he has been editor-in-chief of TV Tech (www.tvtech.com), the leading source of news and information on broadcast and related media technology and is a frequent contributor and moderator to the brand’s Tech Leadership events.