The European Broadcasting Union (EBU) said this year’s Eurovision Song Contest broke records, both in terms of share and engagement in individual countries.
The 69th contest, staged in Basel, Switzerland, reached 166 million people across 37 public-service media markets, the EBU said, 3 million more viewers than in 2024.
The viewing share of the 2025 Grand Final was 47.7%, the highest since 2004, and more than double the average for the same group of broadcast channels (19.9%).
Among 15-to-24-year-olds, the Grand Final achieved a viewing share of 60.4%—the highest on record, the EBU reported.
The May 17 final delivered viewing shares above 50% in 19 of the 37 markets where the event was broadcast, led by Iceland (97.8%), Finland (90.5%), Sweden (89.6%), Norway (85.4%) and Denmark (75.1%).
In host country Switzerland, an average audience of 1.1 million viewers watched the Grand Final—a 57% year-on-year increase.
(Also Read: What the Hell Just Happened: TVBEurope Visits Eurovision)
In the week following the broadcast, the Grand Final attracted 12.1 million views on the Official Eurovision Song Contest YouTube channel, up 8% on 2025. Peak concurrent viewership on the night reached 1.58 million, up from 1.51 million in 2024.
“This year’s Eurovision Song Contest has once again demonstrated its extraordinary power to unite millions across continents through the joy of music and shared celebration,” Martin Green, director of the Eurovision Song Contest, said. “In a fragmented media landscape, the ESC stands out as a unique global moment—bringing viewers back to live television while simultaneously thriving across digital platforms and reaching new generations in new ways.”
In the U.S., the event was streamed live and on-demand exclusively via Peacock. Viewer numbers have not yet been released.
This article originally appeared on TV Tech's sister brand TVBEurope.
