WASHINGTON—Broadcast Management Group (BMG), a leader in live production, creative services, and broadcast managed services, today announced the appointment of Kathy Samuels as Director of Creative Services.
In her new role, Samuels will lead BMG's growing Creative Services division, helping clients develop, execute, and distribute live broadcasts, streaming channels, sports programming, brand activations, live events, enterprise communications, and audience experiences that combine compelling storytelling with tier-one broadcast production execution.
Over the past year, Samuels has served as Strategic Accounts Manager for BMG, overseeing key client relationships across sports, entertainment, media, and enterprise organizations. During that time, she worked closely with clients to align creative strategy, production workflows, and operational execution while supporting some of BMG's most visible and complex initiatives.
"Kathy brings an exceptional combination of creative leadership, production expertise, and show format development," said Todd Mason, Chief Executive Officer of Broadcast Management Group. "Her experience launching shows, building show formats, building content teams, developing talent, and leading complex productions makes her uniquely qualified to lead our expanding Creative Services division as we continue expanding our work across sports, entertainment, financial services, news, and enterprise clients."
Samuels brings nearly three decades of experience as a producer, showrunner, media executive, and content strategist across broadcast television, digital media, and live production. Throughout her career, she has helped launch nationally recognized programs, including Access Hollywood, Rachael Ray, and Katie, while holding leadership roles at NBC, CBS, ABC, Hasbro, Joyus, and other media organizations.
A Daytime Emmy, Telly, and Davey Award-winning producer and showrunner, Samuels has built a reputation for creating content and audience experiences that connect across television, streaming, live events, branded content, and emerging media platforms. Her expertise spans creative development, talent strategy, show creation, content production, studio production, and multi-platform storytelling.
