WASHINGTON—Broadcast Management Group (BMG), a leader in live production, creative services, and broadcast managed services, has appointed Kathy Samuels as director of creative services.
In her new role, Samuels will lead BMG's growing Creative Services division, helping clients develop, execute, and distribute live broadcasts, streaming channels, sports programming, brand activations, live events, enterprise communications and audience experiences that combine compelling storytelling with Tier 1 broadcast production execution, the company said..
Over the past year, Samuels was strategic accounts manager for BMG, overseeing key client relationships across sports, entertainment, media and enterprise organizations. In that role, she worked closely with clients to align creative strategy, production workflows, and operational execution while supporting some of BMG's most visible and complex initiatives, the company said.
“Kathy brings an exceptional combination of creative leadership, production expertise, and show format development,” BMG CEO Todd Mason said. “Her experience launching shows, building show formats, building content teams, developing talent and leading complex productions makes her uniquely qualified to lead our expanding Creative Services division as we continue expanding our work across sports, entertainment, financial services, news, and enterprise clients.”
Samuels has spent nearly 30 years as a producer, showrunner, media executive and content strategist across broadcast television, digital media and live production. She has helped launch such nationally recognized programs as Access Hollywood, Rachael Ray, and Katie, while holding leadership roles at NBC, CBS, ABC, Hasbro, Joyus and other media organizations.
A Daytime Emmy, Telly and Davey Award-winning producer and showrunner, Samuels has built a reputation for creating content and audience experiences that connect across television, streaming, live events, branded content and emerging media platforms, BMG said. Her expertise spans creative development, talent strategy, show creation, content production, studio production, and multiplatform storytelling, according to the company.
