EverPass Media Expands Distribution Deal with Netflix
It now has exclusive commercial rights to distribute upcoming Fury vs. Makhmudov fight in the U.S. to bars, restaurants and other venues
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NEW YORK—EverPass Media has reached an expanded commercial distribution agreement with Netflix that includes distribution of future live sports events to commercial establishments in the United States.
The first event under the expanded deal is the Tyson Fury vs. Arslanbek Makhmudov matchup, which is scheduled for Saturday, April 11, 2026, at Tottenham Hotspur Stadium in London. The fight is available to stream globally on Netflix. Fans watching in U.S. commercial establishments can catch the event exclusively via the EverPass platform. The fight will come standard for all new and existing EverPass streaming customers through the “EverPass Core” package.
“Expanding our relationship with Netflix – following our successful partnership to bring the NFL Christmas Day games to audiences in bars and restaurants nationwide – marks another significant step forward for EverPass and the commercial marketplace,” said Alex Kaplan, CEO of EverPass Media. “Our ability to secure commercial distribution rights for tentpole sports events and must-see matchups reinforces the value of our platform by ensuring our customers can consistently deliver in-demand content. We’re pleased to offer the Fury vs. Makhmudov bout to streaming customers, providing reliable, seamless access to the events that drive traffic and engagement.”
EverPass was founded in 2023 in partnership with RedBird Capital Partners and 32 Equity, the strategic investment arm of the National Football League. TKO Group Holdings, parent company of UFC and WWE, joined as an investor in 2024.
EverPass works with rightsholders and distributors to deliver sports and entertainment programming for commercial businesses. EverPass’ library of premium content includes NFL Sunday Ticket; Peacock Sports Pass (Premier League, Big Ten football and basketball); Prime Video (Thursday Night Football, NBA, WNBA, NWSL, NASCAR); ESPN+ (College football and basketball, NHL, PGA TOUR and more), Apple TV (MLS, F1, “Friday Night Baseball”), Paramount+ (UEFA Champions League) and more.
More information is available here: https://everpass.com/.
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George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.

