Dalet Boosts Social Media for the Newsroom - TvTechnology
Dalet Social Media Framework puts social networks at the heart of multiplatform news production

Dalet, a leading provider of solutions and services for broadcasters and content professionals, announced today it will showcase at NAB 2018 (booth SL8010) new capabilities for producers and journalists to tackle the rapidly growing role of social media in the newsroom. “Reuters Institute Digital News Report * stated that in 2017 more than 51% of those sampled (in the US) get news via social media networks. This was up five percentage points from 2016 and twice as many from 2013,” explains Arnaud Elnecave, vice president of marketing at Dalet. “In order to keep pace with today’s hyper-active non-stop news cycle and audiences’ desire for new forms of content interactions, Dalet has interwoven social media functions into every facet of the newsroom. From using social media as a source, all the way to engaging audiences in complementary experiences, this new suite tools have been designed for publishers to very simply and effectively treat social media as an integrated part of their overall day to day operations, alongside traditional outlets.

Powered by the Dalet Galaxy five Media Asset Management, Workflow Orchestration and Editorial platform, the newly revved Dalet Social Media Framework enables editorial teams to harvest, aggregate, analyze, produce and deliver fast-paced news to social media networks, while the rest of the platform helps free up editorial time by further automating business as usual for the more traditional outlets. New Dalet Social Framework capabilities available with the Dalet Galaxy five release and shown at NAB 2018 include:

  • Aggregator: This new feature offers a friendly and efficient UI to use social threads as news sources. Journalists can simply subscribe to topics they need to follow. The module automatically aggregates and displays matching threads.
  • Track story popularity: Real-time engagement data presented in familiar social media style data lets journalists know how their posts are performing with audiences and assists in gauging new story angles.
  • Support for Facebook business pages: In addition to the ability to publish to Facebook personal accounts, journalists can now publish to business pages with full control over draft or as a final post.
  • Advanced social media staging: The new feature allows to time and schedule posts either solo or alongside a developing story (before, during and after a story airs). It also includes the ability to submit and approve social media stories.
  • Emoji library: A 6,000 character Emoji library used by Instagram, Twitter and Snapchat communicators is now part of the Dalet Social Media Framework.

News Production, Creation and Distribution for a Multimedia World

The flexible Dalet Galaxy five platform allows news operations to either distribute to social media via a traditional CMS integration or to connect directly to Twitter, Facebook, and YouTube. This increases the speed in which news is delivered to a global audience and gives journalists full control over their news engagement with the audience.

For more information on Dalet Social Media Framework, please visit http://www.dalet.com/solutions/social-media-framework.

* N. Newman, R. Fletcher, A. Kalogeropoulos, D. A. L. Levy, R. Kleis Nielsen (2017). Reuters Institute Digital News Report 2017. Retrieved from this link on April 4th, 2018.

Schedule a Private Press Briefing with Dalet at NAB 2018

Members of the NAB registered press are invited to request a private press briefing with Dalet at NAB 2018. For more information, please contact Alex Molina at alex@zazilmediagroup.com.

About Dalet Digital Media Systems

Dalet solutions and services enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Dalet products are built on three distinct platforms that, when combined, form versatile business solutions that power end-to-end workflows for news, sports, program preparation, production, archive and radio. Individually, Dalet platforms and products offer targeted applications with key capabilities to address critical media workflow functions such as ingest, QC, edit, transcode and multiplatform distribution.

The foundation for Dalet productivity-enhancing workflow solutions, Dalet Galaxy is the enterprise Media Asset Management (MAM) & Orchestration platform that unifies the content chain by managing assets, metadata, workflows and processes across multiple and diverse production and distribution systems. Specially tailored for news and media workflows, this unique technology platform helps broadcasters and media professionals increase productivity while providing operational and business visibility.

Dalet AmberFin is the high-quality, scalable transcoding platform with fully integrated ingest, mastering, QC and review functionalities, enabling facilities to make great pictures in a scalable, reliable and interoperable way. Addressing the demanding needs of studio production, multi-camera ingest, sports logging and highlights production, the innovative Dalet Brio video server platform combines density and cost-effectiveness with high reliability. Adopted by leading broadcasters, Dalet Cube is a suite of applications to create, manage and deliver graphics in a newsroom scenario.

Dalet supports customers from the initial planning stages to well beyond project execution. Our global presence includes 17 offices strategically located throughout Europe, the Middle East, Asia Pacific, North America and South America, and a network of more than 60 professional partners serving 87 countries worldwide. This collective experience and knowledge enables our customers to realize potential increases in productivity, efficiency and value of their assets.

The comprehensive Dalet Care program ensures deployments remain up and running with 24/7 support 365 days a year.

Dalet systems are used around the world by many thousands of individual users at hundreds of TV and Radio content producers, including public broadcasters (ABS-CBN, BBC, CBC, DR, FMM, France TV, RAI, RFI, Russia Today, RT Malaysia, VOA), commercial networks and operators (Canal+, FOX, eTV, MBC Dubai, MediaCorp, Mediaset, Orange, Time Warner Cable, Warner Bros, Sirius XM Radio), and government organizations (Canadian House of Commons, Australian Parliament and UK Parliament).

Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA.

Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners.