upfronts Most Networks Have Increased Their Use of New Measurement Providers 175 Advertisers worked with TV publishers in the use or testing of new measurement solutions during the upfronts according to a VAB survey Discovery Selects EDO to Measure Impact of Ad Campaigns EDO will be Discovery’s preferred behavioral measurement partner and will be used for this year’s upfronts Discovery, Omnicom Partner on Measurement Trials The pilot program seeks to test new currencies so they can be offered to clients in 2022-23 upfront season Grid List Latest about upfronts Roku Adds Nielsen DAR Audience Guarantees to OneView By George Winslow published 1 February 22 OneView is the first TV streaming ad buying platform to launch Nielsen Digital Ad Ratings audience guarantees ahead of upfronts, Roku said The latest product and technology information Name: Your Email Address : Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors I consent the use of my personal data in accordance with Future's privacy policy (opens in new tab), including its cookie policy. * To subscribe, you must consent to Future’s privacy policy. Thank you for signing up to TV Tech. You will receive a verification email shortly. There was a problem. Please refresh the page and try again. MOST READ1Survey: Americans to Bet $1.8B on 2022 FIFA World Cup2Blackmagic Design Used to Create 70+ Fall 2022 TV and Streaming Series 3The Library of American Broadcasting Foundation Announces 2023 Board of Directors4Cinedigm Launches RetroCrush on Samsung TV Plus5Fastest 5G Phones in the U.S., Apple or Samsung?
Roku Adds Nielsen DAR Audience Guarantees to OneView By George Winslow published 1 February 22 OneView is the first TV streaming ad buying platform to launch Nielsen Digital Ad Ratings audience guarantees ahead of upfronts, Roku said
