Latest about upfronts

Discovery

Discovery Selects EDO to Measure Impact of Ad Campaigns

By George Winslow published

EDO will be Discovery’s preferred behavioral measurement partner and will be used for this year’s upfronts

Business
Technicolor

Discovery, Omnicom Partner on Measurement Trials

By George Winslow published

The pilot program seeks to test new currencies so they can be offered to clients in 2022-23 upfront season

Business
Roku

Roku Adds Nielsen DAR Audience Guarantees to OneView

By George Winslow last updated

OneView is the first TV streaming ad buying platform to launch Nielsen Digital Ad Ratings audience guarantees ahead of upfronts, Roku said

Business