Latest about upfronts

Pixabay

Survey: 74% of Brands, Agencies Expect to Increase or Maintain Upfront Spending

By George Winslow published

The iSpot.tv survey indicates rising marketing budgets despite economic pressures across TV industry

Research
Stock

Most Networks Have Increased Their Use of New Measurement Providers

By George Winslow last updated

175 Advertisers worked with TV publishers in the use or testing of new measurement solutions during the upfronts according to a VAB survey

Business
Discovery

Discovery Selects EDO to Measure Impact of Ad Campaigns

By George Winslow published

EDO will be Discovery’s preferred behavioral measurement partner and will be used for this year’s upfronts

Business
Technicolor

Discovery, Omnicom Partner on Measurement Trials

By George Winslow published

The pilot program seeks to test new currencies so they can be offered to clients in 2022-23 upfront season

Business
Roku

Roku Adds Nielsen DAR Audience Guarantees to OneView

By George Winslow last updated

OneView is the first TV streaming ad buying platform to launch Nielsen Digital Ad Ratings audience guarantees ahead of upfronts, Roku said

Business