Latest about upfronts
Discovery, Omnicom Partner on Measurement Trials
By George Winslow published
The pilot program seeks to test new currencies so they can be offered to clients in 2022-23 upfront season
Roku Adds Nielsen DAR Audience Guarantees to OneView
By George Winslow last updated
OneView is the first TV streaming ad buying platform to launch Nielsen Digital Ad Ratings audience guarantees ahead of upfronts, Roku said
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