Latest about upfronts
NBCU Reports ‘Highest Sales Volume in History’ for 2025-26 Upfronts
Despite economic jitters, it secured record-setting commitments from advertisers for the Milan-Cortina Winter Olympics, Super Bowl and the FIFA World Cup; it also reported records sales during its Digital Upfront
Warner Bros. Discovery Unveils New Ad Platforms
Will launch NEO later this year for all its video inventory and DemoDirect to streamline network buying
Netflix’s Ad-Supported Plan Has More 18-34 Viewers Than Any U.S. Network
The tier now has more than 94 million global monthly active users, the streamer said in its upfront presentation
Netflix Sees 150% Pop in Upfront Ad Sales
The streamer also announced expanded advertiser capabilities and new measurement partnerships
Survey: 74% of Brands, Agencies Expect to Increase or Maintain Upfront Spending
The iSpot.tv survey indicates rising marketing budgets despite economic pressures across TV industry
Most Networks Have Increased Their Use of New Measurement Providers
175 Advertisers worked with TV publishers in the use or testing of new measurement solutions during the upfronts according to a VAB survey
Discovery Selects EDO to Measure Impact of Ad Campaigns
EDO will be Discovery’s preferred behavioral measurement partner and will be used for this year’s upfronts
