upfronts
Latest about upfronts

Survey: 74% of Brands, Agencies Expect to Increase or Maintain Upfront Spending
By George Winslow published
The iSpot.tv survey indicates rising marketing budgets despite economic pressures across TV industry

Most Networks Have Increased Their Use of New Measurement Providers
By George Winslow last updated
175 Advertisers worked with TV publishers in the use or testing of new measurement solutions during the upfronts according to a VAB survey

Discovery Selects EDO to Measure Impact of Ad Campaigns
By George Winslow published
EDO will be Discovery’s preferred behavioral measurement partner and will be used for this year’s upfronts
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