upfronts

The streamer also reported that it had nearly sold out in-game inventory for the 2027 FIFA Women’s World Cup

Executives touted new contextual, shoppable, and agentic ad solutions along with a new measurement and attribution dashboard

Streamer also announced international expansion of Netflix with ads into 15 more markets in 2027 during its Upfronts pitch

Despite economic jitters, it secured record-setting commitments from advertisers for the Milan-Cortina Winter Olympics, Super Bowl and the FIFA World Cup; it also reported records sales during its Digital Upfront

Will launch NEO later this year for all its video inventory and DemoDirect to streamline network buying

The tier now has more than 94 million global monthly active users, the streamer said in its upfront presentation

The streamer also announced expanded advertiser capabilities and new measurement partnerships

The iSpot.tv survey indicates rising marketing budgets despite economic pressures across TV industry

175 Advertisers worked with TV publishers in the use or testing of new measurement solutions during the upfronts according to a VAB survey

EDO will be Discovery’s preferred behavioral measurement partner and will be used for this year’s upfronts