TV measurement

Third annual EDO report finds that women’s sports ads drove 15% more impact than the average primetime spot, led by financial service, insurance, and restaurant brands

Measurement firm expands rights to use data from about 20 million Vizio TVs, obtains a first window of exclusivity for local station coverage

Study highlights new approaches to measurement, currency and data collaboration that can help broadcasters expand their business

Multi-year deal includes Local TV and OTT measurement for stations across the country

The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV

Multiyear renewal covers TV and audio measurement services

The Media Rating Council has also renewed accreditation for Nielsen’s National Panel Measurement

Backed by XR Extreme Reach and VEIL Global Technologies, the new study will try to assess the benefits of universal watermarking and explore viable options for accelerating its deployment

Media Rating Council accreditation is for Video Viewable Impressions and related viewability metrics in connected TV (CTV) environments

Multi-year deal now includes OTT measurement