Latest about TV measurement
Nielsen Inks New Smart TV Data Deal With Vizio
Measurement firm expands rights to use data from about 20 million Vizio TVs, obtains a first window of exclusivity for local station coverage
CIMM, TVB Release Local TV and Video Innovation Showcase
Study highlights new approaches to measurement, currency and data collaboration that can help broadcasters expand their business
Graham Media Group Renews Nielsen Local TV Measurement Agreement
Multi-year deal includes Local TV and OTT measurement for stations across the country
Paramount, Nielsen Sign Multiyear Measurement and Analytics Deal
The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV
Cox Media Group Renews Measurement Pact With Nielsen
Multiyear renewal covers TV and audio measurement services
MRC Approves Incorporating First-Party Streaming Data Into Nielsen’s National Television Measurement
The Media Rating Council has also renewed accreditation for Nielsen’s National Panel Measurement
CIMM Launches Initiative to Assess Potential for an Open, Universal Watermarking Standard
Backed by XR Extreme Reach and VEIL Global Technologies, the new study will try to assess the benefits of universal watermarking and explore viable options for accelerating its deployment
DV Earns MRC Accreditation for CTV Viewability
Media Rating Council accreditation is for Video Viewable Impressions and related viewability metrics in connected TV (CTV) environments
