TV measurement

Nielsen data showed that Hallmark Channel was the top entertainment cable network for 2023 and 4Q 2023

The expansion to 100% of all U.S. TV households provides most comprehensible OOH viewing data available for sports and other events

The public-facing weekly list is free and available to journalists and the general public

Gracenote’s program metadata and content IDs delivered through MetaBroadcast’s active data platform will broaden Barb's coverage, speed ratings reporting

Deal expands iSpot’s TV measurement client base and strengthens iSpot’s currency and end-to-end offerings

Samba TV found that 97% of TikTok TV ad campaigns prompted higher viewership across broadcast, cable and streaming

The research group's proposal of using “TV-accessible households” would better capture viewing by younger viewers on mobile devices

New JIC formed to offer alternative to Nielsen

KAZT will use Comscore’s local TV currency as the primary source to sell and post advertising buys