Latest about TV measurement
Hallmark Media Renews Nielsen Measurement Agreement
Nielsen data showed that Hallmark Channel was the top entertainment cable network for 2023 and 4Q 2023
Nielsen Expands National Out-Of-Home Panel to All TV Households
The expansion to 100% of all U.S. TV households provides most comprehensible OOH viewing data available for sports and other events
Diesel Labs Introduces Audience Attention Top 10
The public-facing weekly list is free and available to journalists and the general public
Barb Taps MetaBroadcast and Nielsen's Gracenote for TV Measurement in UK
Gracenote’s program metadata and content IDs delivered through MetaBroadcast’s active data platform will broaden Barb's coverage, speed ratings reporting
iSpot Acquires Media Analytics Company 605
Deal expands iSpot’s TV measurement client base and strengthens iSpot’s currency and end-to-end offerings
Coralbay.tv Completes Integration With Nielsen Watermarking
Nielsen watermarking has been integrated into its coralPlay product
Samba TV Study Measures the Impact of TikTok Ads on TV Viewership
Samba TV found that 97% of TikTok TV ad campaigns prompted higher viewership across broadcast, cable and streaming
ARF Calls For Move Away From TV Households as Basis of TV Measurement
The research group's proposal of using “TV-accessible households” would better capture viewing by younger viewers on mobile devices
