Latest about TV measurement
KAZT Phoenix Selects Comscore for Local TV Measurement Currency
By George Winslow published
KAZT will use Comscore’s local TV currency as the primary source to sell and post advertising buys
IAB Tech Lab Unveils Roadmap for Standardizing TV Ad Measurement
By George Winslow published
The IAB’s multi-year advanced TV roadmap hopes to modernize the fragmented TV landscape and bring universal addressability to all TV environments
Ampersand Launches Its Total TV Measurement Solution
By George Winslow published
Offers advertisers a new tool for multiscreen television campaign measurement to manage reach and frequency across all TV
Get the TV Tech Newsletter
The professional video industry's #1 source for news, trends and product and tech information. Sign up below.