TV measurement

Latest about TV measurement

IAB Tech Lab
IAB Tech Lab Unveils Roadmap for Standardizing TV Ad Measurement

By George Winslow Published

The IAB’s multi-year advanced TV roadmap hopes to modernize the fragmented TV landscape and bring universal addressability to all TV environments

Standards
Samba TV
Frost & Sullivan Names Samba TV #1 Provider of TV Viewership Data Capabilities

By TVT Staff Published

Samba TV tops industry capabilities report assessing all major TV data providers against 20 data attributes

Insights
Sony Bravia TVs
Ampersand Launches Its Total TV Measurement Solution

By George Winslow Published

Offers advertisers a new tool for multiscreen television campaign measurement to manage reach and frequency across all TV

Insights
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Nielsen, Scripps Sign Multi-Year Measurement Deal

By Michael Balderston Published

Nielsen’s suite of measurement services will be applied to E.W. Scripps stations

Partnerships
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Nielsen Finishes TV Measurement Update in U.S. Markets

By Michael Balderston Published

New currency measurement now applied to 208 markets.

Business
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Report: Traditional TV Measurement Missing Two-Thirds of Video Consumption

By Michael Balderston Published

Analysis
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Media General Renews Nielsen’s TV Measurement Service

By Michael Balderston Published

Media General is sticking with its current dance partner when it comes to measuring local TV markets, signing a long-term renewal with Nielsen back in January.

Business
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