SVOD
Latest about SVOD

Survey: 75% of Cord-Cutters Ditched a Streaming Subscription in 2025
By Phil Kurz published
Research New research from All About Cookies also finds only 5% of respondents regret dropping cable or satellite TV

Comscore: Time Spent on Major Ad-Supported Streamers Rose 43% in 2025
By George Winslow published
Total time spent on streaming services was up by a more modest 6% year-over-year

TiVo Video Trends Report: Viewers Watching More Local Content
By Phil Kurz published
RESEARCH Consumer spending on video content grew year-over-year in the second quarter according to report

Choosing the Right Blend of VOD Business Models
By Mrugesh Desai published
OPINION The best way of monetizing a consumer base is to create multiple tiers that serve to maximize revenue from different user segments

Roku Launches ‘Howdy’ SVOD Streaming Service
By George Winslow published
‘Priced at less than a cup of coffee,’ founder Anthony Wood says the ad-free service includes content from Lionsgate, Warner Bros. Discovery and FilmRise

Study: 18-to-34-Year-Olds Spend More for Streaming, Churn More Often
By George Winslow published
Research 36% of demographic at risk of canceling cite cost as a key factor

Prime Video, Disney+ and Netflix Dominate Sports Programming Globally on Major SVOD Services
By George Winslow published
These three services are now home to 92% of sports programming available globally on five top SVOD services, according to Gracenote

Survey: Black Audiences Over-Index in SVOD, FAST and vMVPD Use
By George Winslow published
Streaming African-American consumers more likely to subscribe or use those services than the total market, according to Horowitz Research

Parks: U.S. Ad-Supported SVOD Subscriptions to Top 278M by 2029
By Tom Butts published
82% of viewers see streaming ads through a combination of free streaming services, ad-based tiers of subscription streaming services, and vMVPD services that feature ads as part of their live/linear bundles of channels.
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