Latest about SVOD
Study: 18-to-34-Year-Olds Spend More for Streaming, Churn More Often
Research 36% of demographic at risk of canceling cite cost as a key factor
Prime Video, Disney+ and Netflix Dominate Sports Programming Globally on Major SVOD Services
These three services are now home to 92% of sports programming available globally on five top SVOD services, according to Gracenote
Survey: Black Audiences Over-Index in SVOD, FAST and vMVPD Use
Streaming African-American consumers more likely to subscribe or use those services than the total market, according to Horowitz Research
Parks: U.S. Ad-Supported SVOD Subscriptions to Top 278M by 2029
82% of viewers see streaming ads through a combination of free streaming services, ad-based tiers of subscription streaming services, and vMVPD services that feature ads as part of their live/linear bundles of channels.
Study: Sports Content Significantly Increases on SVOD Services in Q1 2025
More sports added to four of the five leading services; big increases were seen on for Disney+ and Netflix, according to a Gracenote study
Parks: Nearly Half of all U.S. Internet Households are Now ‘Cord-Cutters’
56 million (46%) say they’ve ‘cut the cord’ while 12% identify as ‘cord nevers’
Survey: More Than Half of Netflix, Disney+, Max Subs Don’t See Advertising
Research New TVB study highlights the importance of broadcast TV for brands
Streamer Carnegie Hall+ Features Holiday Programming and Music
Streaming Holiday fare now available on SVOD service includes ‘Silent Night: A Song for the World,’ ‘The Nutcracker’ and ‘Handel’s Messiah’
