Latest about SVOD
Parks: U.S. Ad-Supported SVOD Subscriptions to Top 278M by 2029
82% of viewers see streaming ads through a combination of free streaming services, ad-based tiers of subscription streaming services, and vMVPD services that feature ads as part of their live/linear bundles of channels.
Study: Sports Content Significantly Increases on SVOD Services in Q1 2025
More sports added to four of the five leading services; big increases were seen on for Disney+ and Netflix, according to a Gracenote study
Parks: Nearly Half of all U.S. Internet Households are Now ‘Cord-Cutters’
56 million (46%) say they’ve ‘cut the cord’ while 12% identify as ‘cord nevers’
Survey: More Than Half of Netflix, Disney+, Max Subs Don’t See Advertising
Research New TVB study highlights the importance of broadcast TV for brands
Streamer Carnegie Hall+ Features Holiday Programming and Music
Streaming Holiday fare now available on SVOD service includes ‘Silent Night: A Song for the World,’ ‘The Nutcracker’ and ‘Handel’s Messiah’
Prime Video Remains Top U.S. Streamer for Third Consecutive Year
Parks Associates list of Top 10 streamers shows little change from 2023
Cost-Conscious Consumers Embrace Ad-Supported Streaming, Study Finds
Hefty price hikes for ad-free tiers, lower costs for AVOD offerings and promotions for bundled service are driving the trend according to Parks Associates
Survey: In-Language/International Content Is a Critical Factor in Attracting Asian American Subs
More than half of all Asian Americans watch at least some Asian-language content; 64% say that content is a critical factor when making decisions about subscribing to new services
