SVOD

Streaming African-American consumers more likely to subscribe or use those services than the total market, according to Horowitz Research

82% of viewers see streaming ads through a combination of free streaming services, ad-based tiers of subscription streaming services, and vMVPD services that feature ads as part of their live/linear bundles of channels.

More sports added to four of the five leading services; big increases were seen on for Disney+ and Netflix, according to a Gracenote study

56 million (46%) say they’ve ‘cut the cord’ while 12% identify as ‘cord nevers’

Research New TVB study highlights the importance of broadcast TV for brands

Streaming Holiday fare now available on SVOD service includes ‘Silent Night: A Song for the World,’ ‘The Nutcracker’ and ‘Handel’s Messiah’

Parks Associates list of Top 10 streamers shows little change from 2023

Hefty price hikes for ad-free tiers, lower costs for AVOD offerings and promotions for bundled service are driving the trend according to Parks Associates

More than half of all Asian Americans watch at least some Asian-language content; 64% say that content is a critical factor when making decisions about subscribing to new services

RESEARCH Global SVOD revenues expected to increase nearly $117B by 2031 says MIDiA