SVOD

Total U.S. consumer spending on SVOD services hit $6.93B in Q1 2022 as total U.S. home entertainment spending hit $8.66B according to DEG

New Deloitte survey finds that the U.S. SVOD churn rate hits 37% and that younger generations are embracing gaming, social media and user generated content

Despite the overall growth in streaming consumption, heightened competition lowered the average VOD consumption on individual streaming services in 2021 according to a new NPAW report

Netflix will only add 2M subs, with HBO Max, Paramount+ and Disney+ will see the biggest gains

Subscription fatigue is paying the way for rapidly increasing AVOD viewership, the ad-supported streaming service Tubi contends in a new report

But the share of these genres in SVOD catalogs declined, showing a disconnect between the investments streamers are making in content and consumer preferences, according to Reelgood

Amazon's Prime Video holds onto #2 and Disney moves into the top three for the first time according to a new ranking from Parks Associates

The five major U.S.-based platforms will control 53% of the world’s 1.7 billion SVOD subscriptions by 2026, according to Digital TV Research

Ad-supported streaming services need to ramp up originals to attract younger, more affluent audiences, new research from Ampere Analysis suggests