Latest about sports
Scripps Appoints Oliver Gray VP, Network Sports & Client Partnerships
Gray brings more than 15 years of success in sports sponsorship and national media advertising sales to the post
ESPN to launch Women’s Sports Sundays
The weekly summer primetime block will showcase the best of women’s sports with live games and news
Study: Sports Programming on Major Streamers Up 52% YoY
New Gracenote data also shows that news content on FAST channels up 58% as streaming catalogs continue rapid expansion
Super Bowl Ratings Error: Revised Nielsen Data Shows 125.6 Million Viewers
The revision added 700,000 viewers to the total released on Feb. 10
IAB Tech Lab Opens Public Comment on Live Event Ad Playbook
The proposed standard aims to improve the way buyers plan, reserve and monetize live programming
NBC Sports Details NEP's Extensive Work for Winter Olympic Coverage
NEP is providing critical global media services in Italy and the U.S. for the Olympics and Paralympics
Super Bowl LX Attracts Nearly 125 Million U.S. Viewers
Viewing peaked at a record 137.8 million; 128.2 million in the U.S. viewed Bad Bunny’s halftime show, which also set records on social media
NBA All-Star Game Averages 8.8 Million Viewers
Audiences across NBC, Peacock and Telemundo were the largest since 2011
