PHILADELPHIA—Comcast’s Xfinity has announced expansive plans for its FIFA World Cup 2026 coverage that will provide Xfinity X1 TV subscribers with access to RealTime 4K feeds of all 104 games with Dolby Vision and Atmos, along with a host of features like Multiview, Fan View, AI-powered highlights that will make it easier to find, access, interact and watch the games.
In parallel, Xfinity also announced that it is launching Fox One on Xfinity Xumo Stream Box, giving Xfinity Internet customers access to every match in English alongside Peacock’s Spanish-language coverage.
“We’ve been on a deliberate journey to reimagine how fans experience sports in the home, rolling out new capabilities that make watching more immersive, intuitive and aligned with how fans engage today,” Comcast Vice President, Sports and Entertainment Vito Forlenza said. “The World Cup is the latest example of how Xfinity combines premium picture quality, low-latency streaming and interactive features to create a truly standout sports viewing experience, powered by our most intelligent and reliable Wi-Fi.”
The launch builds on efforts by Comcast to improve the live viewing experience for recent high profile events like the Olympics, NFL, the Super Bowl and NBC’s NBA coverage where the operator rolled out higher resolution video formats and features like Multiview, Fan View and AI-powered highlights.
It also comes at a time when consumers are increasingly frustrated by the difficulty of finding content, particularly sporting events, that are airing on a variety of different streaming platforms and Comcast is facing growing competition from mobile providers for broadband subs and pay TV subs.
That makes the new features an important test case in the operator’s efforts to convince consumers that its high-capacity networks can offer a host of features—such as low-latency 4K video and seamless access to both streaming and pay TV content without switching apps—that can’t be matched by competitors.
“The coverage shows we have the technical capabilities, we have the devices, we have the network, we have the wherewithal to provide the best sports experience in the market,” Forlenza said in an interview. “Our FIFA World Cup 2026 coverage is really the visual articulation of the value that we're bringing to our customers.”
As part of the coverage, the operator has created World Soccer Hub. Xfinity TV customers can simply say “World Cup” or “Copa Mundial” into the Xfinity Voice Remote to launch the hub, an aggregated, bicultural tournament destination that brings all live and on demand coverage from across networks and streaming services into one simple, seamless experience. The destination also provides quick access to Xfinity’s most advanced sports viewing features.
Comcast described the other notable features available for its World Cup coverage as follows:
- The fastest stream, sharpest picture and best audio with RealTime4K: All 104 matches from Fox and FS1, plus a match of the day from Telemundo will be available in Xfinity’s new RealTime4K technology. Delivered to the home over Xfinity’s superior network just seconds behind the action on the pitch, RealTime4K offers stunning contrasts, brilliant colors and lifelike detail with Dolby Vision and an immersive audio experience with Dolby Atmos.
- Never miss a moment with Create Your Own Multiview: Fans can watch up to four live events at once, selecting from World Cup matches and other simultaneously airing events to build a customized Multiview experience.
- Discover while watching with Fan View: A personalized, interactive companion experience, Fan View gives viewers an easy way to discover and immerse themselves in all the tournament action, without taking their eyes off the big screen. Customers can select their favorite countries to create a tailored viewing experience centered around the action that matters most to them, or browse the latest scores, stats, standings, and odds from across the tournament. Fan View also serves as the launchpad for Xfinity Clips, a new short-form video experience that makes it easy to watch highlights, features and key moments in a format inspired by the simplicity of leading social media platforms.
- Record and catch up quickly with AI Highlights: Available on DVR recordings of Fox’s and Telemundo’s game coverage, AI highlights automatically tag key moments like goals, penalty kicks, and amazing saves so fans can quickly catch up on the biggest action of the day.
- Take the tournament to go with Xfinity Stream and Xfinity Mobile: With the Xfinity Stream app, customers can watch live World Cup matches and coverage wherever they are. And with Xfinity Mobile, they can tap into Xfinity WiFi’s more than 23 million hotspots to get speeds up to 1 Gbps and stay connected to every moment on the go.
The FIFA World Cup also marks the launch of Fox One, the official English-language streaming platform of FIFA World Cup 2026, on Xfinity Xumo Stream Box, expanding how Xfinity Internet customers can watch the tournament.
With Fox One now available, streamers can watch every World Cup match in English alongside Spanish-language coverage via Peacock, bringing the entire tournament together in one streamlined, voice enabled experience.
The company also stressed that this coverage is part of its ongoing push to improve the viewing experience for sports fans that will impact its future coverage of the NFL, NBA and other sports.
The FIFA World Cup 2026 also builds on Xfinity’s broader commitment to the global game. Beyond the tournament, Xfinity serves as a year-round destination for soccer, aggregating top European leagues, Latin American competitions, international tournaments, and domestic club matches into a single viewing experience.
It also offers World Soccer Ticket, a video package custom-built for soccer fans that includes nearly 60 channels and Peacock Premium, customers can enjoy more than 1,500 matches from the world’s top leagues, including Premier League, UEFA Champions League, Major League Soccer, LALIGA, Liga MX, the FIFA World Cup, and more, all in one place.
