sports

Latest about sports

United airlines seat showing NFL football game.
United Taps Dish and Starlink for Live Professional and College Football Games

By George Winslow Published

The deal brings live broadcasts to Starlink-enabled seatback screens on the airline

Business
BUFFALO, NEW YORK - SEPTEMBER 05: Bar patrons watch the YouTube TV telecast of the game between the Kansas City Chiefs and the Los Angeles Chargers on September 05, 2025 in Buffalo, New York. (Photo by Aaron M. Sprecher/Getty Images)
Study: 73% of Advertisers Plan to Make Live Sports Streaming Buys in Next Year

By George Winslow Published

Interest in making live sports streaming/CTV advertising investments during the next 6 to 12 months is even higher among ad agencies

Analysis
DALLAS, TX - SEPTEMBER 12: UC Davis Aggies quarterback Treynor Cleeland (5) drops back to pass during the game between SMU and UC-Davis on September 12, 2026 at Gerald J. Ford Stadium in Dallas, TX. (Photo by George Walker/Icon Sportswire via Getty Images)
CBS Sacramento to Air UC Davis Football

By George Winslow Published

It will air five games in the greater Sacramento region

Sports Production
NEW YORK, NEW YORK - SEPTEMBER 13: Alexander Zverev of Germany celebrates with the trophy after defeating Ben Shelton of the United States in their Men's Singles Final match on Day Fifteen of the 2026 US Open at USTA Billie Jean King National Tennis Center on September 13, 2026 in the Flushing neighborhood of the Queens borough of New York City. (Photo by Matthew Stockman/Getty Images)
ESPN Reports Record U.S. Open Men’s Championship Viewing

By George Winslow Published

Men’s championship averaged 3.2 million viewers while women’s championship averaged 2.7 million

Analysis
DETROIT, MI - MAY 5: Donovan Mitchell #45 of the Cleveland Cavaliers dribbles the ball during the game against the Detroit Pistons during Round Two Game One of the 2026 NBA Playoffs on May 5, 2026 at Little Caesars Arena in Detroit, Michigan. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2026 NBAE (Photo by Chris Schwegler/NBAE via Getty Images)
Cleveland Cavaliers Return to Free OTA on Gray Media Stations

By George Winslow Published

The 15-game regular season package simulcasts on WOIO, WUAB and Rock Entertainment Sports Network alongside Cavaliers on DAZN subscription platform

Broadcast
Roku women's sports zone
Study: Younger Fans Are Watching More Sports Than Ever

By George Winslow Published

Engagement is rising fastest among teens and young adults, Hub survey finds

Sports Production
Sony Booth
Sony To Showcase Latest Production Technology At IBC2026

By Phil Kurz Published

The company will show its latest news, cinema, immersive and live tech developments

Production
Shot of family watching TV showing the NFL Seahawks
Dolby To Highlight AI-Powered OptiView Updates At IBC2026

By Phil Kurz Published

The AI-based intelligence unlocks a better understanding of what drives fan engagement

Sports Production
Roku
Roku Expands NFL Zone to Canada, Brazil, and Mexico

By Tom Butts Published

SPORTS Live today in each region, the NFL Zone gives global fans an easier way to discover and watch NFL content all season long

SPORTS
ESPN Unlimited on YouTube TV
YouTube TV Adds ESPN Unlimited

By George Winslow Published

Subscribers to the main YouTube TV plan, or any plan that includes Sports can now access the service

Streaming
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