Latest about sports
NBCUniversal Sells Out Ad Inventory for Olympic Winter Games
Milan Cortina 2026 also set an ad sales record as the highest grossing Winter Olympics of all time
NBCUniversal Upgrades AI-Powered Guide for 2026 Winter Olympics
‘OLI‘ guide launches Jan. 20 on 19 NBCU digital platforms, with new features and discovery tools to complement coverage on NBC, Peacock
Capturing NFL Audio That Hits Hard
Inside Audio Two veteran submixers share their playbook for tackling high-profile pro football telecasts
ESPN Renews Deal for Heisman Trophy Coverage
The 2025 Heisman Trophy Ceremony averaged 4.3 million viewers, delivering the event’s best audience since 2012
PwC: Streaming Market Shifting to `Scale and Sustainability’
The proposed Netflix, Warner Bros. Deal indicates that `the stand-alone platform era [in streaming] is ending’
Gracenote Unveils New Immersive Features for Sports Hubs
The improvements to Gracenote on Sports solution will help TV platforms go beyond the game and deliver connected, visually rich sports hub experiences
NAB Launches Effort to Keep Live Sports on Broadcast Channels
The campaign comes at a time when fans are increasingly complaining about the cost of accessing games behind paywalls and the complexity of accessing the games
NFL Boosts Broadcast, Streaming Viewing Share in November
Live Sports drove broadcast to its best share of TV since last November, while simultaneously fueling double-digit growth for streamers like Peacock and Paramount+
