Latest about sports
March Madness Lifts Cable Viewing as Streaming Hits New Highs
Streaming hit 43.8% of TV viewing while broadcast fell to 20.5%, per Nielsen’s The Gauge
CNBC Ranks New York Yankees as Most Valuable MLB Team
The average team is worth $2.62 billion, according to CNBC’s first ever MLB valuations
From the Field to the Broadcast Feed
NAB Show NFL’s bootcamp helps ensure that the next generation of its players reach audiences
Will FAST Be a Game-Changer for Sports Television?
NAB SHOW Industry veterans see a role for free streaming channels
2025 NAB Show: Bringing the Drama to Sports Fans Beyond the Venue
NAB Show Producers find excitement in the backstories behind the game
2025 NAB Show: Microsoft Shares Its Sports AI Playbook
NAB Show NAB Show activation highlights game-changing tech advances
Samba TV: NCAA Men’s Basketball Tournament Viewing Up
Final Four Viewing was up 19% YoY and the Championship was up 18%, with 11.8 million watching the game on CBS
Scripps Sports Expands Portfolio of Women’s Sports
It announced that ION will air the Fort Myers Tip-Off Classic Tournament and the new SI Women’s Games
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