Social Media

The launch is part of TikTok’s strategy of expanding its presence on CTVs and other screens

The $3.99 a month service will offer exclusive features to Snapchat+ subs but will include ads

The new Pinterest agreement includes 50 new series, hundreds of hours of streaming content and live events with creators

Among social media apps, Atlas VPN reports that TikTok and YouTube have the most trackers that collect data on browsing habits; but many news apps are much worse

Social media will be the fastest growing ad category in the next few years and in 2022 will be larger than TV for the first time in the history of advertising, Zenith is forecasting

Will help the company tap into the rapidly growing ad revenue for streaming video on connected TVs

In addition to working with Twitter to deliver content from its networks, Paramount+ will host three watch parties with Twitter to promote new programming

A new survey from Deloitte shows that consumers want more than just entertainment and that media companies face tough competition from social media and gaming

Nearly one third of Americans who use social media to access news get it from Facebook, with Facebook’s Instagram and WhatsApp boosting its market share to 45% according to the Pew Research Center

New research from Attest reports a significant decrease in Americans’ desire to sit in front of a TV screen for prolonged periods of time