Social Media

Developed with Lumen Research, the launch expands DV Authentic Attention measurement from web and CTV to social platforms for the first time

Figure jumps to 41% for U.S. consumers under 30 as TV viewing continues to decline

Site also rolls out new capabilities to create non-sports multiviewing on YouTube TV, 4 times playback speed, customized radio stations and other features

Fox News grew U.S. unique viewers on Facebook and YouTube by 32% in March, according to Tubular Labs

Usage of TV did however slightly improve in 2024 compared to 2023

The solution enables social media platforms to authenticate broadcast content in user uploads, enhancing public trust in media and reducing the risks of disinformation

The solution enables brands to verify the audience overlap and incremental reach TikTok delivers against linear TV

Engagement on social channels was up 230% at midseason

That marked its 21st consecutive month at #1 in the U.S. sports category, according to ESPN and Comscore