social media
Latest about social media

Why Planners Need To Take the ‘Red Pill’ and Face Reality About Gen Z TV Audiences
By Seamus Brennan published
It’s time to accept that for younger viewers, social platforms like YouTube and TikTok are television

Pew: 58% of Americans Prefer to Get News on a Digital Device, Only 32% Prefer TV
By George Winslow published
Usage of TV did however slightly improve in 2024 compared to 2023

Verance Launches New AI-Based Solution to Authenticate Broadcast News Content
By George Winslow published
The solution enables social media platforms to authenticate broadcast content in user uploads, enhancing public trust in media and reducing the risks of disinformation

iSpot Launches Cross-Platform Measurement Offering for TikTok
By George Winslow published
The solution enables brands to verify the audience overlap and incremental reach TikTok delivers against linear TV

Major League Soccer Reports Record Social and Digital Audiences
By George Winslow published
Engagement on social channels was up 230% at midseason

ESPN Digital Had 124.3M Unique Users in November
By George Winslow published
That marked its 21st consecutive month at #1 in the U.S. sports category, according to ESPN and Comscore

Time Spent on Social Media with News Networks Jumps in October
By George Winslow published
Tubular Labs found that minutes-watched of content from top news networks dramatically increased on social month-over-month with NBC News seeing a 43% jump to 1B minutes watched

Verance Takes On Election Deepfakes With New Watermarking Solution
By Phil Kurz published
The system is intended to ease the concerns of a majority of American voters about deepfakes
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