social media

Most of what is termed social video by the industry retains the legacy of the impermeable wall between the viewer and the program. The model is that of a one-way medium, but today’s audience craves two-way interaction.

Sports rights are now a target of social media players just as much as extending the reach of sports properties onto OTT platforms is a strategy of sport franchises and broadcasters.

U.K. commercial broadcaster ITV has recently signed a deal with never.no for its on-air social engagement software Story to handle live integration of social content into ITV’s Daytime programming.

Back in April, Twitter secured the $10 million rights to broadcast ten Thursday night NFL games online, free of charge.

Telestream is putting its Vantage platform on to social media.

The NCAA’s March Madness College Basketball Tournament kicks off next Thursday, March 17, and Turner Sports has announced a deal to offer a new way for fans to experience it, a partnership with Snapchat and its Live Story product.

Allows fast upload of live footage to Internet.

Displays social media content in a single broadcast stream.

Too much? Not enough? Or just right? Those seem to be the key questions concerning the proper use of social media, not just by the public, but by sports networks during sporting events and other programming.

Of all the social media outlets, Twitter is probably the one that most resembles broadcasting.