Latest about social media
Survey: 28% of Americans Don’t Watch Live TV on an Average Day
Figure jumps to 41% for U.S. consumers under 30 as TV viewing continues to decline
YouTube Turns 20, Celebrates 20 Trillion Uploaded Videos
Site also rolls out new capabilities to create non-sports multiviewing on YouTube TV, 4 times playback speed, customized radio stations and other features
TV News Outlets See March Spike in Social Media Usage
Fox News grew U.S. unique viewers on Facebook and YouTube by 32% in March, according to Tubular Labs
Why Planners Need To Take the ‘Red Pill’ and Face Reality About Gen Z TV Audiences
It’s time to accept that for younger viewers, social platforms like YouTube and TikTok are television
Pew: 58% of Americans Prefer to Get News on a Digital Device, Only 32% Prefer TV
Usage of TV did however slightly improve in 2024 compared to 2023
Verance Launches New AI-Based Solution to Authenticate Broadcast News Content
The solution enables social media platforms to authenticate broadcast content in user uploads, enhancing public trust in media and reducing the risks of disinformation
iSpot Launches Cross-Platform Measurement Offering for TikTok
The solution enables brands to verify the audience overlap and incremental reach TikTok delivers against linear TV
Major League Soccer Reports Record Social and Digital Audiences
Engagement on social channels was up 230% at midseason
