Latest about social media
Half of All U.S. Consumers Say Social Media Is Their Primary Way to Learn About Brands
New Horowitz survey highlights the growing importance of social media and the shoppable media ecosystem in ways that are worrying for traditional TV advertising
Survey: Younger Gen Z Consumers Spend 5.1 Hours a Day on Social Media
Social media usage is still marked by a generational divide, with boomers spending just 1.5 hours a day in Q3 2025
Late Night Thrives on Social Media With Billions of Views in 2025
Research Shows like ‘SNL’ and ‘Jimmy Kimmel Live combed for over 17 billion views on social media in 2025, according to Tubular Labs
Study: Mini-Dramas Attract Mega Audiences
Nearly half of those who watch short-form video on social media are aged 18 to 34
DoubleVerify Debuts Attention Measurement for Social Media
Developed with Lumen Research, the launch expands DV Authentic Attention measurement from web and CTV to social platforms for the first time
Survey: 28% of Americans Don’t Watch Live TV on an Average Day
Figure jumps to 41% for U.S. consumers under 30 as TV viewing continues to decline
YouTube Turns 20, Celebrates 20 Trillion Uploaded Videos
Site also rolls out new capabilities to create non-sports multiviewing on YouTube TV, 4 times playback speed, customized radio stations and other features
TV News Outlets See March Spike in Social Media Usage
Fox News grew U.S. unique viewers on Facebook and YouTube by 32% in March, according to Tubular Labs
