social media

Most of what is termed social video by the industry retains the legacy of the impermeable wall between the viewer and the program. The model is that of a one-way medium, but today’s audience craves two-way interaction.

• By Larry Thaler
  Jan 20, 2017

Sports rights are now a target of social media players just as much as extending the reach of sports properties onto OTT platforms is a strategy of sport franchises and broadcasters.

• By Adrian Pennington
  Nov 2, 2016

U.K. commercial broadcaster ITV has recently signed a deal with never.no for its on-air social engagement software Story to handle live integration of social content into ITV’s Daytime programming.

• By Michael Balderston
  Nov 1, 2016

Back in April, Twitter secured the $10 million rights to broadcast ten Thursday night NFL games online, free of charge.

• By James Groves, TVB Europe
  Aug 4, 2016

Telestream is putting its Vantage platform on to social media.

• By Michael Balderston
  Jun 14, 2016

The NCAA’s March Madness College Basketball Tournament kicks off next Thursday, March 17, and Turner Sports has announced a deal to offer a new way for fans to experience it, a partnership with Snapchat and its Live Story product.

• By Michael Balderston
  Mar 11, 2016

Allows fast upload of live footage to Internet.

• By Michael Balderston
  Aug 17, 2015

Displays social media content in a single broadcast stream.

• By Michael Balderston
  Jul 27, 2015

Too much? Not enough? Or just right? Those seem to be the key questions concerning the proper use of social media, not just by the public, but by sports networks during sporting events and other programming.

• By Mark R. Smith
  Jun 26, 2015

Of all the social media outlets, Twitter is probably the one that most resembles broadcasting.

• By Tom Butts
  Jun 17, 2015