Latest about social media
Why Planners Need To Take the ‘Red Pill’ and Face Reality About Gen Z TV Audiences
It’s time to accept that for younger viewers, social platforms like YouTube and TikTok are television
Pew: 58% of Americans Prefer to Get News on a Digital Device, Only 32% Prefer TV
Usage of TV did however slightly improve in 2024 compared to 2023
Verance Launches New AI-Based Solution to Authenticate Broadcast News Content
The solution enables social media platforms to authenticate broadcast content in user uploads, enhancing public trust in media and reducing the risks of disinformation
iSpot Launches Cross-Platform Measurement Offering for TikTok
The solution enables brands to verify the audience overlap and incremental reach TikTok delivers against linear TV
Major League Soccer Reports Record Social and Digital Audiences
Engagement on social channels was up 230% at midseason
ESPN Digital Had 124.3M Unique Users in November
That marked its 21st consecutive month at #1 in the U.S. sports category, according to ESPN and Comscore
Time Spent on Social Media with News Networks Jumps in October
Tubular Labs found that minutes-watched of content from top news networks dramatically increased on social month-over-month with NBC News seeing a 43% jump to 1B minutes watched
Verance Takes On Election Deepfakes With New Watermarking Solution
The system is intended to ease the concerns of a majority of American voters about deepfakes
