Sports rights are now a target of social media players just as much as extending the reach of sports properties onto OTT platforms is a strategy of sport franchises and broadcasters.
U.K. commercial broadcaster ITV has recently signed a deal with never.no for its on-air social engagement software Story to handle live integration of social content into ITV’s Daytime programming.
Back in April, Twitter secured the $10 million rights to broadcast ten Thursday night NFL games online, free of charge.
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