The number of streaming subs per home jumped from 2.1 to 3.0 in 2021 according to an Altman Solon survey predicting further large pay TV declines
Pay TV revenue will drop to $53B in 2027, about half of what it was in 2014, according to Digital TV Research
But an increase of 1.4M new subs in Q3, 2021 for virtual multichannel TV packages is helping smooth the decline in multichannel TV, according to Kagan
Global pay TV subs will hit 1.1B in 2021, a slight 0.5% gain but revenue from video services will slump by 3.5% this year, Kagan predicts, accelerating an ongoing shift to streaming
A new S&P Kagan report puts a hefty price tag on the cost of cord cutting with new forecasts for cable, satellite and telco multichannel revenue showing a 45% drop from the 2016 peak
The report also found that customers who have both streaming and pay TV services had higher satisfaction rates than those who only had pay TV
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