Latest about opinions
Is AVOD the New SVOD?
It looks like hybrid ad-supported/subscription services may well be the most sustainable model for the long term
Linear TV: A Master of Evolution
One of the very first things to identify when it comes to launching a linear channel is the target demographic
Why Broadcasters are Moving Storage into the Cloud
From a business standpoint, the cloud creates significant cost efficiencies while creating new opportunities to enhance content and expand a broadcaster’s offering to the end user.
National Linear Addressable Demands Smarter Impression Decisioning
Precision targeting is only half of the equation
The Broadcast Landscape for the Year Ahead
The world is not going to switch back to the way it was before
Innovating With FAST in a Sea of Change
FAST represents a massive opportunity for media companies to explore new revenue streams and reach new audiences
Ad Insertion Strategies in the Age of Streaming
Regardless of the approach taken, the most important factor is the consumer experience.
How TVaaS Solves the Support and Maintenance Puzzle for Operators
TV-as-a-service enables operators to benefit from flexible, cloud-based services, sometimes in a hybrid deployment alongside on-prem technology
