opinions

OPINION Brands looking to reach consumers at scale today need to lean on the right mix of boulders, rocks and sand

OPINION Advertisers looking for new ways to maximize ROI and incremental reach with their most coveted audiences.

For commercial ads and brand content, synthetic video will be the “go-to"

OPINION To succeed in 2024, brands, advertisers, marketers, and advertising technology companies should embrace a "test and learn" approach when it comes to TV advertising

INSIDE AUDIO Production, hearing and speaker placement all play a role in what you hear on TV

OPINION The future of broadcasting lies in the ability to manage complex, overlapping productions from a centralized, cloud-based location

CLOUDSPOTTERS JOURNAL Many organizations adopt a hybrid cloud platform to reduce costs, minimize risk and extend existing capabilities

OPINION Verance’s announcement of watermarking to fight deepfakes raises a troubling question

OPINION Digital advertisers know that a proposal should rarely, if ever, be limited to one format

OPINION A software-defined network enables broadcasters and media service providers to have control over their media delivery and ensure it is efficient, high-quality, and seamless